Many businesses take their customers for granted: They supply them with a product or service and get paid in return. The end. But our customers are doing us a favor — after all, they could easily buy that product or service from someone else. So thank them for your business.
Showing appreciation to your customers:
- Gives them positive feelings about you, your business and your products.
- Is an inexpensive way to foster strong customer relationships.
- Generates positive word-of-mouth.
- Makes everyone feel good (and hey, who doesn't like feeling good?).
Send a thank-you noteThe basic, inexpensive thank-you note makes a big impact — because so few people use it these days. Nix impersonal e-mailed thank-yous and mail a nice paper notecard.
Give gift cardsGift cards are small and easy to mail, customers can use them to buy what they like (no guessing on your part!), and you can order them in just about any denomination.
Get to their hearts through their stomachsEverybody loves edible thank-you's. Just be as sure as you can that you're not sending steaks to a vegan or candy to a diabetic.
Use your logoGet double the bang for your buck by giving thank-you gifts that incorporate your business name, slogan or logo.
Take them awayTake your best clients to a sporting event or other fun to-do — or, if you're pinching pennies, give them movie tickets.
- A great thank-you gift is one that's related to your business; you already know that your customers like your offerings. If you own a DVD rental store, give your best customers gift baskets with, say, a popular tear-jerker DVD, a packet of tissues, microwave popcorn and a six-pack of soda. If you're a fitness trainer, an exercise ball fits the bill.
- You can find cards, gifts and other ideas in every price range to match your budget.
- To write a good thank-you note, be real (no corp-speak), be personal (handwritten trumps computer-generated) and be specific (tell the customer what you're thanking her for).
- Don't save thank-you's for special occasions. Make your customers feel appreciated all the time by training your employees to smile, serve them quickly and courteously, listen to their needs and say "thank you."