Business success in a small company often hinges on making personal connections. Unfortunately, in our fast-paced, technology-centered world, many of us forget to express thanks to the people who support our business with a personal note, rather than an email or voicemail message.
Customer thank-you notes aren't just a great way to show appreciation — they can be a valuable marketing tool. It doesn't take a lot of effort to write a personal, sincere thank you note to a client, but it will help you and your organization stand out. When sending a thank you note to a customer, keep these ideas in mind:
- Hand-write a personal note on a high-quality blank or pre-printed card
- Keep the message brief, warm and personal
- Including a thoughtful gift can be a memorable way to thank a preferred client.
Hand-write a message on an elegant blank or pre-printed card.High-quality blank cards, or those pre-printed with a standard message like "thank you for your business" and your company name and logo, are a versatile and memorable way to show appreciation. Write a brief but warm personal message and include your signature and a business card.
Use software to help you come up with the right wordsIt's not always easy to know what to say in a thank you note. Programs that give you samples of language you can use can make showing your appreciation simple.
Consider a gift.For loyal clients, a small token of appreciation can make a big impact.
- Be prompt. The best time to send a thank you is within a few days of whatever your thanking the person for.
- Thank unhappy customers. A customer who complains is giving you the opportunity to make things right and win back his or her loyalty.
- Be appropriately formal. If you are on a first-name basis with the person you're thanking, use it; but if you aren't sure, stick to the less-familiar "Dear Ms. or Mr."
- Consider timing. Many businesses send annual thank-you cards around the holidays, but yours is less likely to be lost in the shuffle if you choose another time of year.