A good business card design is an integral part of any successful business person’s advertising and marketing plan. The card must be professional and practical, but thinking outside the box when it comes to a business card design can set you apart from others in the mind of the customer.
Take advantage of the marketing power of the small and inexpensive tool that is a business card. Use some interesting and creative techniques to set your business card apart from all the others out there.
When designing your business card remember to:
1. Design a business card that is appropriate for your industry.
2. Represent your personality through the business card design.
3. Think of the image of the business that you are trying to convey.
Business card designs with shiny embellishments will grab attentionFoil accents look elegant and expensive, which can speak about the success of your business. They also pop the words right off the card. It is a long-known fact that shiny things grab the attention of people.
Try a vertical cardThis still gives you the same amount of room to work with, and costs no more to print. It is just unusual enough to make your card stand out from the others. It also makes the card easier to read when it's stuffed in a pile or a wallet.
Choose a custom business card design with an interesting textureTactile responses send an important message to the brain. Having an interesting feel to your card can carve out a space in your potential client's brain for this business card, making sure that it's the first one they will grab.
Include an image on your cardVisual people associate a picture with a business and are likely to remember it. An image is important for association, which is why so many businesses spend a lot of time coming up the right logo. Get creative, and try a cartoon or caricature instead.
Get creative with the shape of the cardIt is important not to get so wild with the shape of the card that it doesn't fit nicely in the place that cards are kept, but try printing at a diagonal or shaving off one corner. Texture one edge of the card, or put a hole somewhere in it.
- Include essential contact info on the card such as the business name, location, phone number and email address.
- Remember that less is more, so avoid turning your card into a novel. If your business only uses a phone, include a business name and phone number only.