Your business's logo is a key component to developing your company's image. The creation of a logo involves designers and printers; it is imperative that you understand the technical terminology associated with designing your logo if you want it to turn out correctly.
As you begin the creation of your logo, make sure you understand the terms aliasing, cap height, color separation, ascending, descending and CMYK. Knowing the right terms will help you avoid problems when communicating with your graphic designer and printing company.
AliasingAliasing describes the method of pushing the pixels along the edges of different colors in a digital images close together to provide a smooth appearance.
Cap heightCap height is an important term to know if your logo will contain text. It describes the font height from the bottom of the uppercase and lowercase letters in one line of text, to the top of the uppercase letters.
AscenderAscender describes the part of lowercase letters that rise to the same height as uppercase letters in the same line of text. Letters with ascenders are: "b," "d," "f," "h," "k" and "l."22 "h," "k" and "l."
a helpful illustration.