Brochure and Flyer Design and Printing
When it comes to printed marketing materials, quality countsNearly every business prints brochures or flyers. The reason is simple: It works. But printing effective business flyers and slick brochures — the kind that actually sell products — requires more than designing via a word processing template, and more than sending an everyday document to your laser printer. Effective marketing collateral demands the experienced touch of a professional printer. Working with one, however, is not always easy and requires serious decision-making, including:
1. The style and layout of your materials
2. Whether to print in black ink or in multiple colors
3. What type of paper you want to print on
4. The quantity of materials you want to print
5. How you plan to distribute your printed product
Start your flyer design by studying your audience
business printers at Business.com.
Get a flyer design that gets some actionOnce you have your conception down, work with a designer or design your brochure yourself to include some component that will spur clients to buy now, like a tear-off coupon, announcement of a special event or the availability of an in-store discount.
flyer design services available on the Web and across the country. SmartDraw has flyer design software and offers a free download trial. All Graphic Design offers links to Web pages with various business flyer templates. Logoworks sells design services by professionals on a quick turnaround, all done online.
Make a flyer with paper that sends a messagePaper is measured in weight; the higher the weight, the thicker the paper. Most printers use either 80 lb. or 100 lb. stock. Try printing business flyers on the heavier stock; it may give potential clients a stronger first impression of your business, and doesn’t cost much more.
Decide on finish and foldDecisions don’t stop at paper weight. You must also determine whether you want to make a flyer that’s flat or glossy; whether to print with a varnish to protect smudging; and whether your flyer design calls for black and white, partial color or full color. Also consider how you want your brochure to be folded and/or bound. The more gloss and color, and the more complex the assembly, the more expensive the printing.
Set print run and distributionKey information for your printer is how many copies of your brochures you want to print, and how you plan to distribute them — whether, for instance, you’re having one large shipment sent to your office for in-house distribution, or whether you’d like your printer to mail brochures directly to your customers. Consider buying in bulk because typically, the more brochures or flyers in an order, the lower the price per item.
Collect quotes from printersArmed with your brochure and/or flyer printing needs, you’ll be able to solicit accurate quotes from a variety of potential printers.
specialty printer. But for most job, you can just solicit quotes directly from several general printing services providers. ProcureAPro will provide several quotes at once. Search for printers in your town at PrintAccess.com or try the national service VistaPrint that will work from your design or allow you to customize their templates.
Optimize your files for printingNot all files are created equal. Before submitting files to your printer, make sure your images are high-resolution — 300 dpi is the standard — and in the right color family — usually CMYK. Additionally, make sure you provide all necessary fonts for printing, and that your files are backed up at your office.
Let the presses rollMake sure you see printed proofs prior to your final print run and, if you’re able to, that you can be on site to check for errors when your brochure begins printing.
Or … do it yourselfIf your budget is especially tight and your print run is particularly small, it may be worth printing your business flyers or brochures on your own color printer, or having a local copy store print them for you. The quality will suffer slightly, but at least your bottom line won’t.
- Consider digital printing, which has lower pre-press and setup costs than most plate-printing methods.
- If you are looking to make a flyer that works but remains cost-effective, printing in color may be unnecessary, as most consumers won’t spend a lot of time reading them.
- Keep printing top of mind as you’re designing your brochures; for instance, allow room for print bleed, which is where your page is cut. Failing to adjust for bleed may result in missing images or text in your final product.
- Choose your print size — 8.5 inches by 11 inches, for instance, or 11 inches by 17 inches — before you design. When printers have to stretch or shrink your brochure, quality is hurt.
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