Business Presentation Folders Key Terms
Some key terms for business presentation foldersBusiness presentation folders are an integral part of providing a professional image for a company or business. A business presentation folder is important because of the critical information and documents inside it, but there are also some essential considerations for "building" a business presentation folder for success. Reading up on some of the key terms for styles and contents of business presentation folders will help managers who are looking to upgrade their literature promotions process.
Reinforced edge foldersAnother option for making sure folders are up to the job of presenting a business package is to use reinforced edge folders, where an additional inch of card stock is folded over and glued down for a sturdier folder.
Single panel and multiple panel foldersAnother crucial design element is the number of panels a folder has. A single panel folder has only one side or sheet. Multi panels have more than one. Multiple panel folders provide several features for specific design.
Binding foldersBusinesses can also choose to use binding folders that are more like books or manuals.
Marketing packageA marketing package is simply what goes inside your business presentation folder. A marketing package can include many different elements on business letterhead, like mission statements, press releases, sample invoice templates and much more.
Internal marketingMany businesses, especially larger ones, have found that internal marketing can be almost as important as external marketing. Internal marketing is when a business presents materials or information to staff and employees, specifically, workers or other involved people like vendors and suppliers. Business presentation folders can be used as internal marketing tools as handouts to new staff members.
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