College and University Marketing Programs Key Terms
Get acquainted with college and university marketing programs key termsIf you want to study marketing in a college or university program, you need to understand the terms that relate to the programs. For example, you'll want to decide whether you want to aim for an Associate's Degree, a Bachelor's Degree or a Master of Business Administration. There are other certifications available too, which can add to your credibility in the business world. Marketing is a highly competitive field and the more education you have, the further you can advance your career. Start by learning some of these terms.
Associate's Degree in Marketing
Bachelor's Degree in MarketingA Bachelor's Degree in Marketing is a traditional four-year degree. You'll have to take a broad range of courses in addition to your core marketing classes. For many top companies, this is the minimum requirement for an entry level position in marketing.
Ferris State University.
Master of Business Administration in MarketingA Master of Business Administration, or MBA, in Marketing involves study past a four-year degree. This is an excellent choice if you wish to attain top level positions.
Professional Certified MarketerThe Professional Certified Marketer Certification is a designation that is offered by the American Management Association. Aim to get this with your degree for added credibility.
Degree millsMany people are looking to get their degrees through distance learning. This may be because they don't have a program near them or they aren't available during traditional school hours. However, there are many online "colleges" that are not accredited. These are called degree mills, because you are simply paying for a degree, rather than a real education. Degree mills often target those looking for a marketing degree because it is a popular major.
U.S. News and World Reports college rankingEvery year, U.S. News and World Reports magazine ranks the nation's colleges to determine which schools are the best. Students that want to work for the best marketing companies should start by attending the best marketing schools.
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