Corporate Gifts Key Terms

Learn about key terms for corporate gifts and make the right choice for your business

Corporate gifts vary from promotional key chains to food gifts to custom artwork. Corporate gifts can be used to thank a customer or supplier for their business. Personalized gifts can provide incentives to employees to improve sales performance, recognize employees for career milestones, or promote a business. Whether the gift is a small token of thanks or an expensive monetary gift, key terms for corporate gift giving can help you decide what is right for the occasion.

Personalized gifts

Personalized corporate gifts are those that are engraved or stitched with the name of the person receiving them. They can also include a company logo. Examples of personalized gifts would be engraved name plates, business card holders or a tote bag with a name stitched on it.

Employee recognition awards

Employee recognition awards are corporate gifts that are given to an employee to commemorate a special achievement, whether it be the number of years with the company, a successful project completion or an outstanding sales achievement. These awards are also often personalized.

Promotional gifts

Promotional gifts are corporate gifts that are given to help others remember your company name. Typically, these gifts are items that are used on a regular basis, so that your company gets maximum exposure. Pens, letter openers, and key chains are all examples of promotional gifts.

Business gift cards

Business gift cards are monetary gifts given as a token of appreciation. Gift cards allow the receiver to chose his or her own gift using a set amount given on the gift card. Gift cards can be generic, such as a pre-paid credit card, or they can be store-specific, where the card can only be redeemed at the store where it was purchased.

Incentive programs

Incentive programs are corporate gifts that are given as a prize for achieving a certain goal. Employees earn and redeem points through these incentive gift programs.

Gift clubs

Gift clubs, in which gifts arrive on a regular basis, are another form of corporate gift that allows for continual reminders of appreciation. A fruit of the month or a cookie club are some examples of gift club corporate gifts that can be given to employees, clients or business associates.

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