POP Displays Basics
Locate POP displays basics to help sell your productsPoint of Purchase, or POP, displays are materials used in stores and other retail locations to promote an item or brand. Commonly used to promote new products, POP displays draw the customer's attention to the product and entice them to try and hopefully buy it. POP displays are either custom-made or printed and range in size, shape and material to give companies the ability to create the perfect POP display that will boost the product's sales and visibility.
There are three types of basic POP displays: countertop, in-line and floor displays. Countertop displays are small units designed to sit on a counter or small surface. In-line displays are placed on store shelves. Floor displays can be place anywhere in the store and are the largest type of POP display. Review your companies needs and select an option from the list below.
1. Purchase countertop store displays to promote small items.
2. Use in-line store displays to draw costumers to your product.
3. Locate floor POP displays to help sell larger items.
Try countertop store displays
Locate POP displays that create buzz on store shelvesIn-line POP displays are created to draw attention to your product as it sits on store shelves. These units call out your product from other similar products available at the location and help boost sales as customers choose your product from the masses.
Buy a Point of Purchase display standFloor displays stand alone and are able to display a large number of items at one time. These POP displays can be placed anywhere in the store and are portable. Floor displays are often made of plastic, cardboard or wire.
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