Accounting Advertising and Marketing Key Terms

Learn accounting advertising and marketing key terms

The success of any accounting firm depends heavily on the marketing and advertising tactics they employ. When first delving into the world of advertising and marketing it can seem overwhelming, but starting with a basic understanding will provide enough of a foundation to start a successful campaign. Begin by learning the accounting advertising and marketing key terms. Use them to get a good primary marketing mix and business will be booming in no time. From there, analyze which marketing and advertising techniques work and which need to be altered.

Print ads

Print ads are ads that run in newspapers or other daily, weekly or monthly publications, and are highly effective for accounting firms as they are local, which is an accounting firms primary audience.

Broadcast advertising

Broadcast advertising is the term used to refer to radio and television advertisements and commercials. They are fairly expensive, but can be effective for accounting firms if played on local channels.

Yellow pages

The term yellow pages traditionally refers to the business section of a phone book that lists local businesses in alphabetical order by type of business, with special sections for full or partial-page ads. The term Yellow Pages has evolved in recent years to refer to Internet listings of the same style.

Internet marketing

Internet marketing is the same as i-marketing, web marketing, online marketing and eMarketing, and refers to the marketing of accounting services over the Internet

Promotional items

Promotional products or items, often shortened to promo items, are any products that a company gives away bearing the business name as a source of advertising and brand awareness. The possibilities are endless, but common promo items include calendars, pencils, and magnets.

Search engine optimization

Search engine optimization, sometimes abbreviated to SEO, is the process of increasing the traffic to a website through natural search results through search engines.

• Make sure your website utilizes good design, easy navigability, and is optimized for SEO. If you cannot complete the project in-house, look for a web design company that can create your website for you.

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