Ad Agencies for Recruitment Key Terms

Learn recruitment ad agency terminology to meet your staffing needs

By Tracy Bostic

There are various kinds of advertising and marketing agencies available to meet the needs of business owners. Agencies that specialize in recruitment for companies offer a unique service that helps employers reach the employees they seek. For job seekers, recruitment ad agencies can also serve as an excellent resource for what openings are available. While some agencies handle only the advertising services employers require, others also provide an outlet where employers and job-seekers can find each other. Familiarize yourself with the key terms associated with recruitment ad agencies to find the firm that meets your needs.

Staffing optimization

Balancing the amount of staff hired to meet the demands of the work schedule is staffing optimization. When there is an increase in workload, but not enough staff to handle the influx, or a decrease in projects resulting in too much overhead, staffing optimization is essential. Some recruitment ad agencies can assist with the development of staffing optimization strategies to better deal with an over abundance or need for staff.
Try: Dillinger and Kovach Advertising & Marketing explain their services and how they benefit business owners in search of staffing optimization solutions.

Diversity enrichment

Today's employment landscape is as diverse as the citizens who make up the global population. With most companies doing business on a global scale, it is becoming increasingly important to reflect the diverse culture of the global community at large. Recruitment ad agencies can help with diversity enrichment campaigns that attract employees to your company and illustrate your commitment to diversity.
Try: For more information about diversity enrichment campaigns and related services, visit TMP Worldwide.

Retention solutions

While some advertising agencies focus solely on helping clients with their recruitment efforts, others take it a step further and assist clients with retention of staff. These services can include development of programs and benefits packages that will attract and retain valuable employees or consultation on applicable solutions to meet companies' retention requirements.
Try: McFrank & Williams Recruitment Advertising Agency lists retention services as one of its many offerings.

Turnover reduction

The goal of recruitment advertising is to attract the best qualified employees to handle the workload. One of the considerations employers must face is turnover and how to reduce it as well as its impact on other areas of business. Some recruitment agencies can help develop strategies and programs to reduce employee turnover for the long term.
Try: The Tamm Communications website features an article that details the cost of employee turnover and how their agency helps clients develop campaigns and strategies to overcome the issue.

Candidate screening

One of the most important elements of the recruitment and hiring process involves screening or interviewing potential candidates. Recruitment ad agencies will assist in this time consuming process to ensure that the hiring professionals meet only the most qualified applicants for each vacancy.
Try: I.S. Young Recruitment Consultants provide candidate screening services along with other advertising options.

Employee referral programs

Referral programs are one of many solutions provided by recruitment advertising agencies. As they help you develop a campaign that will attract and retain the right candidates, they can also design solutions that will inspire those employees to get the word out about what a great employer you are.
Try: Incite! Public Relations and Promotions explains the benefits of developing an employee referral program and how their agency can help.