Advertising Agencies for Hospitality and Lodging Education and Training

Learn the skills needed to work for hotel advertising companies

Hospitality advertising is a big business. Many hospitality advertising agencies have to work hard to come up with new ads that appeal to potential travelers and steer them toward specific vacation packages. Those who work in hotel advertising must also find the right outlets for their message. A hospitality advertising agency should provide expert ad campaigns for hotels, resorts and destinations.

Hospitality advertisement is not just a regular advertising job. Those who work for hotel advertising agencies must have extensive knowledge of the industry. Advertisers that want to specialize in this type of campaign should explore advertising agencies for hospitality and lodging education and training opportunities. These can be found through:

1. An advertising degree with a concentration in hotel advertising.

2. Seminars and workshops that detail trends in the industry.

3. Additional resources that can provide educational opportunities.

 

Earn an advertising degree to learn how to create hospitality ads

To begin a career in hospitality advertising, you will need to get a broad advertising education. There are many undergraduate degree programs that can turn those interested in art, writing and management into great employees for any type of ad agency.
Try: The Academy of Art University provides an advertising major that covers many aspects of an advertising team, including copywriters, artists and brand strategy. Fontbonne University offers a bachelors in advertising with courses that cover all aspects of the business, including sociology and psychology.

Attend seminars and workshops to learn more about advertising for hotels

For those that already have training in advertising, attend seminars that can help you focus your skills on the hospitality industry. Workshops and seminars can be specific to the industry you advertise for, but they can also be specific to your role in the advertising team.
Try: The Hospitality Sales & Marketing Association International runs a full schedule of training events aimed at hospitality advertising agencies and other travel marketing executives. Hospitality Expos provides many listings for trade shows and seminars that offer information and new ideas for the hospitality industry. Hospitality Net offers a list of hospitality events where advertising agencies can get exposure and learn about new trends in the industry.

Explore online resources to learn about working with a hospitality marketing agency

There are many online resources for advertisers and those who want to study hotel advertising. One of the best resources is other ad agencies that specialize in travel advertising. Look at portfolios to see the type of work being done. You can also enroll in seminars and certificate programs to learn additional hospitality marketing skills.
Try: MMG Worldwide is an ad agency that works in the travel and hospitality industry. The company provides a comprehensive portfolio of work in all disciplines including print, radio and television. ECornell provides a certification program for hospitality marketing. Though not required to work for an agency, it could give you a leg up.

 

• Those who want to work for a hospitality ad agency should have plenty of personal experience with travel.

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