Advertising Agencies for Hospitality and Lodging Key Terms

Some key terms for using ad agencies to help promote a hotel, lodging or hospitality business

By J. Stoltzfus, writer/programmer LOCAL CITIZEN

When hotel, lodging and hospitality businesses need a helping hand with getting more traffic to their sites, they often turn to advertising agencies. Advertising agencies for hospitality and lodging can help draft plans for a media blitz, promotional incentive program or other initiative, or just help keep sales and bookings on an even keel. Knowing about some common terms for this kind of partnership will help hotel and lodging managers and owners figure out what direction they want to go with advertising agencies for hospitality and lodging.

Online hotel marketing

Most web users will be familiar with a growing number of online hotel search sites and other complex hotel and lodging advertising that goes on over the web. Online hotel and lodging advertising is a major part of the industry, and businesses looking at hiring advertising agencies for hospitality and lodging should make sure they include attention to the web.
Try: See more on some new initiatives in hotel and lodging advertising at this Hotel Marketing site.

Portfolio

A marketing portfolio just shows a firm's past experience in successfully promoting like products or businesses. For hotel and lodging advertising, prospective hospitality businesses looking to hire should make sure to ask for a portfolio to see some solid history in representing hospitalities.
Try: See an example of a solid marketing portfolio at this Marketing Solutions site.

Green travel

Green travel is simply a travel option that has a good ecology rating attached to it. Green travel has become a buzzword in advertising hospitalities businesses with good "carbon footprints."
Try: See more on green travel at Green Hotels.

Extended stay promotions

One big way that hotels and motels optimize rooms during various seasons is with extended stay packages. Without getting these into your promotions, you could end up not getting the full benefits of a marketing campaign by losing out on the long-term customer.
Try: For brainstorming extended stay promotions, check out this online tool for finding extended stay options at Extended Stay Hotels.

Hotel branding strategies

Branding is the art of promoting a product or service based on a name or trademark. Branding is such a large part of the hotels and lodging business that it makes sense to ask hotel and lodging advertising agencies about the relevance of a branding strategy.
Try: See more on branding for hotels at the Hotels Mag.

Guest demands

The general term guest demands refers to things that customers might want in a stay. Advertisers would do well to pay attention to these items, either through surveys or other feedback.
Try: For an interesting take on the guest demands of the future, check out this Hotel trends page.