Advertising and Marketing Education and Training Seminars Key Terms

Advance your advertising and marketing career by understanding the lingo

Furthering your advertising and marketing education and training can serve you well. It can help launch a new career, or increase the trajectory of an existing one. A first key step in accomplishing either of these goals is to understand the terminology you will come across where advertising and marketing education and training is concerned. The advertising and marketing education and training seminars key terms listed below may help.

 

AIPMM Certification

Many who wish to be recognized as product marketing management experts complete a course and pass an exam to receive their Association of International Product Marketing & Management (AIPMM) Product Marketing Manager Certification.
Try: The AIPMM offers its certification training series and exams in the U.S. and abroad.

American Marketing Association

The American Marketing Association (AMA) claims on its website to be "the largest marketing association in North America." With countless seminars and workshops, the AMA is a great place to further your marketing training and education.
Try: The AMA's event roster features a long list of events, workshops and educational seminars. Many can be viewed as webcasts.

American Association of Advertising Agencies

The American Association of Advertising Agencies (AAAA) was founded in 1917. AAAA members have access to expertise and information about the advertising industry.
Try: AAAA's Career Development page features information about internships, workshops and seminars available to its members.

PPC training

Pay per click (PPC) marketing is a rapidly growing type of advertising where a search engine or website operator gets paid every time a potential customer clicks on an Internet ad. This type of marketing is growing so rapidly that demand to learn more about it is quite high.
Try: Gatlin Education Services offers this 150 hour course online.

SEO marketing

Search engine optimization (SEO) marketing is geared toward Internet search engine placement. Masters of SEO marketing know how to maximize Internet usage and increase Internet traffic to specific websites through the use of keywords and other tools. This type of marketing education is becoming more critical in order to advance in marketing and advertising.
Try: The Search Agency lists many of its SEO certifications on its page. The certifications are worth exploring if you are interested in furthering your SEO marketing education.

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