Advertising Education and Training Key Terms

Learn the lingo used when the buzz is about advertising education and training

Those who have listed advertising education and training on their resumes have had a good bit of schooling and a lot of on-the-job training. While many that pursue education and training earn a degree in advertising, others have undergraduate degrees in English, Journalism or Communications and then go on to get internships and entry-level jobs to further their career training. It is helpful to have an understanding of some key terms that can further your advertising education and training when entering the early stages of your career.

 

American Association of Advertising Agencies (AAAA)

The American Association of Advertising Agencies (AAAA) is perhaps the industry's most reputable trade organization. The AAAA lays claim to the fact that its membership produces approximately 80% of the total advertising volume placed by agencies nationwide. Membership in this organization is an invaluable tool to widen your advertising education and training, since you can tap into a wealth of knowledge through its members and programs.
Try: The AAAA's website includes a career center, where those interested in furthering their careers, education and training can go to learn about jobs and internships.

Institute of Advanced Advertising Studies

The Institute of Advanced Advertising Studies (IIAS) is a highly touted training program sponsored by AAAA councils across the country and developed with local universities. Students must have anywhere from one to four years of experience in order to apply.
Try: The IIAS webpage, located on AAAA's website, details the upcoming year's IIAS training events.

Media training

Media training is something everyone pursuing further education and training in advertising should put on their to-do lists. Proper media training will help anyone in advertising to understand print, television and radio media, in addition to helping you coach any future advertising clients through the process of handling various types of media.
Try: The Sources HotLink includes an article entitled "The Intangible Benefits of Media Training," which discusses how beneficial media training is across all industries.

Advertising Educational Foundation

The Advertising Educational Foundation (AEF) provides educational content for those furthering their education or training in the field of advertising. Their website includes links to case histories, job classifieds and information about their speakers program.
Try: AEF's "about us" page details the foundation's intended educational targets.

Clio awards

The CLIO awards are one of the most prestigious international advertising and design competitions in the world. Agencies from across the globe submit entries, and winners receive awards in many categories that honor creative excellence and advertising innovation. A great way to further your advertising education is to review clips from past winners, to get a feel for what the cream of the crop produces.
Try: Anything and everything you need to know about the CLIO awards, from nominees, to judges, to candidates and past award winners, can be found on its website.

Viral marketing

Viral marketing is the term for any advertising or marketing strategy that influences individuals to pass the message along. The birth of RSS feeds, blogs and social networking sites has allowed these strategies to be spread exponentially, much like a virus. Understanding basic viral marketing techniques and principles is absolutely key to rounding out your advertising education.
Try: Wilson Internet Services has posted an article that details basic viral marketing principles.

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