Advertising Magazines and Journals Key Terms

Keep up-to-date with marketing trends by learning advertising magazines and journals key terms

By Rachel Davy, Writer/Editor

Since creating advertisements for television, print media and online websites is an ever-growing business, it is important to keep up-to-date with the latest information about news and marketing trends. Advertising magazines and journals offer that information and more to help advertising agencies learn about trends and also how other agencies are utilizing them. There are key terms used by advertising magazines and journals to describe the information and issues they cover. Learning these key terms will make navigating through advertising magazines and journals easier for readers to find the information they are interested in reading. Take advantage of the information and resources offered in advertising magazines and journals to ensure the success of your business.

Campaign reviews

After an advertising agency has created a televised, print or online advertisement, it's important to learn how others in the business view the information they have presented. Many advertising magazines and journals offer advertising campaign reviews on the success or failure of advertising campaigns. Reading this information is a great way to learn about what others in the advertising business think of your ad campaigns as well as ways to improve them.
Try: Read the reviews of current advertising campaigns at Ignite Social Media.

Agency news

Advertising magazines and journals offer agency news because being informed about the latest agency news is vital to all who work in the advertising industry. Agency news includes information about the latest advertising trends, agency promotions, ad campaigns and the success or failure of advertising agencies.
Try: Learn the latest agency news at ADWEEK.

Strategy wheel

A strategy wheel is a tool used to review or define advertising methods and strategies. Strategy wheels analyze marketing communications for televised, print and online ads for advertisers.
Try: Read the article that mentions incorporating a strategy wheel in advertising at the Journal of Interactive Advertising.

Multicultural marketing

Today advertisers are learning that one size doesn't fit all when it comes to creating advertising campaigns. Multicultural marketing is advertising that targets specific cultural groups. Many advertising magazines and journals regularly feature news and information about multicultural marketing news and issues that is vital to all those who work in the advertising industry.
Try: Browse through the Hispanic Marketing Section of Advertising Age Magazine to learn about Hispanic marketing news and information.

Print and design

Print and design relates to advertisements that appear on billboards or in print. Many advertising magazines and journals feature the best print and design layouts along with agency information. Reviewing these will help those in the advertising industry to learn which print and design layouts are successful and why.
Try: Review the listings of top print and design campaigns and the advertising agencies that created them at AdCritic.

Online or social media marketing

Online or social media refers to advertising and marketing strategies done on the Internet or at social networking websites. Online and social media marketing is a relatively new advertising market so many advertising magazines and journals feature weekly updates as well as the latest trends information to their readers.
Try: Gather information about online and social media marketing news and trends at MediaPost News.