Advertising Signs Key Terms

Put advertising signs key terms to work for your business

If you want to promote your business and increase visibility for your company, advertising signs are a great way to get the word out. However, there are so many choices when it comes to advertising signs that it can be hard to determine how to invest your marketing dollars. Learning advertising signs key terms can help. When you know some key terms, you will understand the types of advertising sign options that are available to you, and you can determine which types of signs might suit your budget and marketing needs. Learning advertising signs key terms can help you examine your ad options.

 

Advertising sign

An advertising sign is any visual notice that directs a viewer or passer-by to a business in another location.
Try: The New York City Department of Buildings has a useful definitions that also explains what types of signs do not count as advertising signs.

Billboards

Billboards are large, stationary advertising signs that are placed along highways and busy roads. Often, billboard space is rented. These large signs make an impact in a few seconds as people drive by.
Try: WKBW has a detailed explanation of billboards, including different kinds of billboards, billboard costs and other considerations when using this form of advertising.

Mobile advertising signs

Mobile advertising signs are signs that move with a truck or car. In some cases, these signs are imprinted on a car or truck using foils or plastics. In other cases, simple cardboard signs are placed on top of a vehicle or on a trailer to advertise a business.
Try: Outdoor Visibility has a useful description of mobile advertising signs, with images of what the signs look like. 

Digital signage

Digital signage refers to moving advertisements that are shown on monitors or screens. This form of advertising is very popular at shows, in workplace environments and at outdoor events (where large screens are used to display the images).
Try: Omnivex has a description of what digital signage is and how it is used. Broad Sign International has additional information.

Sign spinning

Sign spinning refers to an advertising practice where people are hired to stand in public places with cardboard signs advertising a company. These hired persons often will perform or do something entertaining - such as juggling or acrobatics - to draw attention to the sign.
Try: wiseGEEK has an explanation of sign spinning and the controversy that surrounds it.

Neon advertising signs

Neon advertising signs are made from tubes that are filled with inert gases that glow brightly when electricity is added. These signs usually are quite simple and include just a word or two but are great for nighttime advertising.
Try: Riofine Neon has a history of neon signs and describes what neon signs are made of and what they are used for.

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