Agriculture

Farmer's markets promote the importance of agricultural business

Food in the U.S. has become more industrialized over the years. Many agricultural companies like farmers markets of the past have long since been replaced by supermarkets. Farmers are still an important part of  agriculture companies. Many agricultural companies rely on farmer's markets to sell the excess of their produce.  

Over the years, farmer's markets have increased in popularity the agricultural industry into the fore front. It's not unusual to find one or more agriculture companies in metropolitan cities. Many offer international products such as produce and spices. Some even have cafes, retailers selling their own crafts and bakeries. Farmers markets have become social hot spots. Like any other agricultural business, a farmer's market is only as successful as the loyal customers that shop for fresh produce and other one-of-a-kind items. There are special marketing strategies that need to be initiated to insure the success of agricultural businesses. This guide will show that creating an agriculture business marketing campaign largely depends on:

1. Knowing your target market and what they want.

2. Initiating successful agricultural industry marketing channels.

3. Being aware of market trends for farming companies.

Focus marketing strategies for agriculture companies

Learn about your target market through in depth analysis of demographics like income, race, gender and psychographics. Study the success of farmer's markets in similar cities, and access competition in the area where you plan to establish a farmer's market.
The Agricultural Marketing Service can provide in depth marketing techniques and resources for operators of farmer's markets.

Watch agriculture business market trends

Farmers market are an agriculture business marketing channel for farming businesses and other agricultural producers. Recent growth in revenue collected from farmer's markets suggest an increase in profits.
Follow trends in the U.S. agribusiness industry at Agribusiness Online, which offers detailed information about market prices, crop guides, regulations and statistics on everything from seed potatoes to dried papayas.

Enlist assistance from agricultural business sources

There are organizations that work hard to assist and empower small and medium-size farms to compete outside the supermarket and other industrialized markets.
The US Department of Agriculture's Agricultural Marketing Serivce offers current research and promotion programs for dairy, fruit and vegetable producers. For small- to mid-size farms, the USDA offers the Farmers Markets and Direct-to-Consumer Marketing program.
  • Organic foods has remained one of the fastest growing consumer niches in this decade. Take advantage of your ability to supply the demand for fresh, organic produce to your customers.
  • Agricultural businesses need to be as creative and willing t take risks as any other business. Remember to look view your business as a food business first and keep your focus on the big picture.