Airline Consultants Key Terms

Vocabulary to know as you explore your options for airline consultants

By Ann Starr

Airline consultants can be invaluable to your company if you want to purchase an aircraft, hire a pilot, or determine if your fleet of airplanes is being managed as efficiently as possible. Airline consultants provide a wide variety of services including fleet planning and management, marketing services like brand management, expertise in litigation and help with financial restructuring.

Fleet planning management

Fleet planning management refers to the processes a company goes through to manage its fleet of airplanes or jets. The goal of fleet planning and management is to improve efficiency and productivity as well as reduce overall transportation costs. Many airline consultants provide services related to fleet management.
Try: GlobalSpec describes all the aspects of fleet management that are included in their software.

Brand management

Brand management is the application of marketing techniques to increase a product's perceived value. Some airline consultants offer brand management services to aviation companies as part of their suite of offerings.
Try: BusinessDictionary.com offers a definition of brand management.

Benchmarking

Benchmarking is the process of comparing the quality, cost, cycle time or productivity of a process or method to another that has been identified as an industry standard or best practice. Airline consultants often include benchmarking in the services they offer.
Try: Go to The Benchmarking Exchange for more information.

Expert witness

An expert witness is recognized as having knowledge of a subject beyond the average person because of education, training, skill or expertise. Others may officially or legally rely on them for their opinion about a subject or fact. Some airline consultants can provide expert witnesses when requested.
Try: Farlex provides a definition of expert witness.

Financial restructuring

Financial restructuring refers to the process of partially dismantling or reorganizing the finances of a company. It is often done as part of a bankruptcy or a takeover by another firm. Some airline consultants can provide consultation for financial restructuring when necessary.
Try: See WiseGeek for more information about financial restructuring.

Federal Aviation Administratio (FAA)

The Federal Aviation Administration (FAA) is an agency of the U.S. Department of Transportation that has the authority to regulate all aspects of civil aviation. Airline consultants must be fully aware of how the FAA works with the airline industry and can provide assistance in dealing with this agency.
Try: Vist the FAA Official Website for more information.