Alcoholic Beverage Industry Publications Key Terms

Learn about a few of the terms associated with alcoholic beverage industry publications

Alcoholic beverage industry publications keep a beat on the business of beer, wine and spirits. They provide businesses, such as restaurants and bars, with the most up to date information on everything from creating and packaging to distributing alcoholic beverages.

Take some time to learn about some of the key terms you'll run across when reading these publications. Here are some of those terms, along with some resourceful links to help get you started.

 

Growing degree days

Growing degree days refers to the amount of days that a vineyard can successfully grow grapes over a season or other determined amount of time. What qualifies the growing degree day depends on average local temperatures. Many wine publications detail the growing degree days.
Try: Visit the website for Wine Business.com for additional information on growing degree days and how they affect the wine industry as a whole.

State drink taxes

Many states have begun to enforce state drink taxes on alcoholic beverages. This is an additional charge to the consumer by the state for each drink that is purchased at a restaurant or bar. Some states are adding these taxes to bottles and cases sold in supermarkets as well. It should be noted that these state drinks taxes are in addition to the state and local sales taxes.
Try: Visit the website for Nightclub & Bar for further information on state drink taxes and how they affect the alcohol industry.

Consumption trends

Consumption trends refer to the tracking of alcoholic beverages that people are purchasing and drinking. Following these consumption trend lines can help businesses formulate their sales strategies when trying to cater to particular consumer demographics. Many alcohol publications follow consumption trends.
Try: Visit Beverage Information Group for additional information on consumption trends and how they are helping to define the alcohol industry. Simply click on the link and you'll be taken to the most recent article.

Wine Industry Index

The Wine Industry Index is a comprehensive guide that is published once a year and is considered the industry standard when it comes to bulk purchasing of wine.
Try: Visit the website for Vineyard and Winery Management Magazine for additional information on the Wine Industry Index.

Distribution

Distribution, in the alcoholic beverage industry, refers to getting the product from the manufacturer to the supplier and from the supplier to the restaurant, bar or supermarket. Alcoholic trade publications often cover this process in terms of trying to streamline the costs and making it the most effective process.
Try: Visit the website for Beverage Industry, a magazine with an alcoholic industry slant, for further information about the distribution process.

Packaging

Packaging, in terms of alcoholic beverage trade publications, refers to the business of creating labels and bottles for the alcoholic beverage. Consumers should be enticed and enjoy the experience of purchasing and sharing libations from a bottle. Because of this, packaging is something that is commonly talked about in alcoholic trade publications. Everything from color to type of material to label creation is discussed.
Try: Visit the website for Beverage World for additional information on packaging and how it relates to the alcoholic beverage industry.

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