Guide to Automotive Advertising Agencies

Automotive advertising — when it’s done right — can put your auto business in the fast lane. That’s where automotive advertising agencies come in. These experts understand the industry and more importantly, consumers. With the right automotive advertising agency in your corner, you can create ads that connect with your target market.

Automotive advertising isn’t just limited to car manufacturers. Other businesses that can benefit from hiring automotive ad agencies include:

1. New and used car dealerships typically use full-service automotive ad agencies.
2. Oil and lube service stations can increase business with automotive advertising promotions.
3. Tire centers can stand out from the competition thanks to automotive print ads and direct mail campaigns.
4. Car wash and detailing centers can use auto ad agencies to design local ad campaigns.
5. Service stations can use automotive advertising campaigns to promote services to the local market.

Action Steps
The best contacts and resources to help you get it done

Find a company that can help you with automobile advertising promotions and events

Car dealerships can benefit from professional automobile advertising promotions companies that know how to bring in qualified buyers and get them to buy.

I recommend: Instant-events.com offers several event automotive advertising packages that include promotional signs, radio scripts, direct mail and newspaper ad templates. Preferred Dealer Services provides staffed sales events to help clear out inventory and boost annual revenues.

Use direct mail for successful automotive advertising campaigns

Car dealerships can use direct mail to announce sales, leasing specials or loan deals. Direct mail automotive advertising is also a key tool that automotive services can use to attract customers.

I recommend: Premium Productions offers several direct mail automotive advertising packages for lease and loan offers. Aztec Advertising specializes in direct mail promotions for new and used cars, special financing offers and automotive service specials. Moving Targets offers direct mail promotions for automotive services, such as car washes, oil and lube providers and automotive maintenance service centers.

Look for automotive ad agencies that offer newspaper advertising

Placing an automotive advertisement in the newspaper may be old school, but as history shows, it works.

I recommend: GCS Automotive ad agency is experienced in designing automotive print ads for newspapers. Diamond Media Group designs custom newspaper products for automotive dealers.

Turn to automotive advertising agencies for television and radio campaigns

Catch consumers when they are behind the wheel by using an automotive advertisement on the radio. Or target customers by airing television commercials during specially chosen programs.

I recommend: For radio and television advertising campaigns that specialize in automotive advertising, try Dunamis Productions or KEA Advertising. The Miller Agency creates jingles and radio and television ads for automotive services and dealers for English-speaking and Hispanic markets.

Outdoor and billboard automotive advertising can direct traffic to your business

Outdoor automotive advertising that is strategically placed can direct customers to your car dealership, service station or car wash.

I recommend: Ayers Advertising identifies billboard and movie screen advertising opportunities and creates automotive advertising campaigns for dealers nationwide. Check out Ad Cetera’s online portfolio of outdoor advertising campaigns for automotive dealers.

Use full-service automotive advertising agencies for multi-media ad campaigns

Choose a full-service automotive ad agency if you regularly employ a variety of advertising solutions.

I recommend: Stream Companies is a full-service automotive advertising agency that provides print, direct mail, television, radio, infomercials, email and pay per click ad campaigns. Other full-service agencies automotive advertising campaigns include Giant Marketing and MJS Advertising.

Tips & Tactics
Helpful advice for making the most of this Guide

• Auto ad agencies may specialize in one type of advertising or may offer comprehensive campaigns for a variety of media.
• If you cater to the local market only, consider hiring a local automotive ad agency. They are likely to understand the buying habits of your target market.
• Car dealers can use automotive print ads, television commercials and national advertising campaigns that are created and offered by automobile manufacturers. They provide the national ad campaign shell that you can fill with your dealership information.
• Automobile dealers have to be especially careful when producing automotive print ads and automotive advertising campaigns to present all information accurately. Truth in advertising laws require you to provide certain loan and leasing information in the fine print.

The official source of Automotive Advertising Agencies is
the Automotive Advertising Agencies page at Business.com