Guide to Automotive Sales Leads

For automotive dealers business comes down to one simple thing – closing the sale. Smart auto dealers know that it does no good just sitting around waiting for prospective buyers to walk into a dealership and find them. Dealers need to be proactive in order to keep making automotive sales. That’s why many auto dealers rely on new care automotive sales leads to maintain their conversion rates.

New care automotive sales leads make sense for various reasons:

1. New car automotive leads can help dealers achieve an 8 to 10% closing rate.
2. Dealers can purchase leads containing buyers who are actively seeking auto car loans.
3. Automotive sales leads save dealers time and money. They spend less time hunting for viable leads and more time making the sale.

Action Steps
The best contacts and resources to help you get it done

Choose quality providers of vehicle sales leads

You may need to inquire with several automotive sales leads providers to find the right lead generation vendor. Make sure they provide exclusive leads in real time that have not been resold two or three times to your competitors. You also want quality leads containing detailed information about your prospects that are ready to take action. You want to avoid leads with casual Internet surfers that have no interest in making a purchase.

I recommend: Check out automotive sales lead companies like Mailing Leads and All Media, Inc. to ask about purchasing quality new auto sales leads.

Create a car leads strategy

Once you have found a company that can provide you with quality automotive leads, you'll need to decide how many leads you need each month. You also need to decide whether you want your leads to be categorized by distance or zip code, or based on what you can afford.

I recommend: Buy auto sales leads from a lead generation company like BlueSky Marketing, a licensed sales and finance company that provides pre-approved prospects to dealers through their partnerships with the major credit bureaus. 

Measure your results

If you really want to know whether your new automotive sales leads are working, you'll need to closely monitor your results and record them for review. Ask yourself questions like, how many of your prospects made appointments with you and kept them? How many of your sales this month actually came from your leads?

I recommend: Bamboo Ad Network provides a click tracking service that allows dealers to distinguish between callers from their lead generation services. When a potential buyer calls, a device digitally records the origin of the call and records their contact information. Market One tracks sales results through a lead generation portal, and Full Spectrum offers dealers a 24 hour, 7 day a week report of all sales made by auto leads and is organized on their web-based system.

Tips & Tactics
Helpful advice for making the most of this Guide

• If you purchase leads for a lead generation company, make sure that they are exclusive leads in real time so that you can be sure you are not contacting leads that your competition could have purchased as well.

The official source of Automotive Sales Leads is
the Automotive Sales Leads page at Business.com