Automotive Sales Leads Key Terms

Increase sales for your dealership by learning key terms for automotive sales leads

For busy auto dealers and dealerships, the ability to find and solicit leads is a vital aspect of their business. There are various terms associated with automotive sales leads that describe the prospect or the promise of securing a deal. Using these key terms will help dealers secure auto leads and increase the profitability of their businesses while also meeting customer demands for types and prices of automobiles. Familiarize yourself with the appropriate terminology to secure and call on leads.

 

Lead generation

Lead generation results in automotive sales by using advertising, direct mailing and interactive websites to generate lead information for dealers to find prospective buyers. Auto dealers can sign up to access these services to not only receive leads, but to also generate leads for all personnel at their dealerships.
Try: Learn about how dealers use lead generation at Automotive.com.

Automotive lead generation case studies

Automotive lead generation case studies help dealers learn about the strategies and services of lead generation services. By reviewing case studies, dealers can see the end result of lead generation efforts, including which models sold best and possible reasons why. Then they can take that information and apply it to their own sales strategy.
Try: Read the information about automotive lead generation case studies at Pasch Consulting Group.

Special finance leads

Special finance leads are for auto buyers who don't have a perfect credit history. Approximately 60% of auto buyers fall into this category. For dealerships that offer special financing offers, using special finance leads is a great way to increase profits for their business. Special finance leads are also called customer finance, secondary finance, subprime finance and second chance finance auto leads.
Try: Find information about auto loan leads at Auto Credit Express.

Lead trading

Lead trading is a service where dealers sign up to trade or share leads with each other. Using this service, dealers can search, verify and acquire leads from dealerships all over the Internet and across the United States.
Try: Learn about the lead trading services provided by Dealix.

Lead management

Lead management is a software tool that helps dealers and dealerships manage their auto leads. Users can keep track of leads as well as organize them according to their own criteria and do follow-ups with other dealers. Some lead management software has email marketing features to help dealers generate and gather more leads.
Try: Learn about the automotive lead management solution featured at Dealer.com.

Used car leads

Since the majority of car buyers are interested in purchasing a pre-owned car, it is essential for all car dealerships to include used car leads in their auto lead searches. There are many companies that specialize in generating used car leads only.
Try: Find used car leads at Car Daddy.com.

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