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Mark Ingebretsen

Guide to Avoiding Small Business Scams

With con artists using mail, phone and the Web, businesses have never been more vulnerable

By Mark Ingebretsen, Creative Project Manager, Stonehand Publishing

From identity theft, to bogus emails (phishing), to elaborate cons, business owners today face scams from well-trained, tech-savvy criminals who often operate from countries beyond the reach of law enforcement. Besides costing your company money, time and lost productivity, scam artists can:
  1. Destroy your company's reputation with customers.
  2. Subject you to potential civil and legal penalties if you fail to adequately protect sensitive information.
  3. Compromise the safety of employees and customers.
  4. Ruin your company's credit record.

Action Steps
The best contacts and resources to help you get it done


Discover how to recognize the most common scams

Scam artists aggressively copy the successful strategies of their peers. But numerous reliable government and private-sector resources can help you identify and deal with them.
I recommend: Download the free Federal Trade Commission pamphlets on avoiding common scams. There's helpful advice at the Securities Exchange Commission Web site, the National Consumers League "Scams against Businesses" Web page and Mymoney.gov.

Assess your vulnerability to scams

Finding weak spots in your defenses requires a review of areas scam artists might target. Examples include bill-paying procedures, your IT security and methods used to find and communicate with suppliers and customers.
I recommend: Let Visa show you how scam artists exploit weaknesses in credit-card payment procedures. Also see Visa's advice on conducting a security audit, along with advice at Entrepreneur.com. SecurityMetrics conducts security audits for companies.

Implement a company-wide defensive plan

An anti-scam plan should address all processes relating to the handling of sensitive information.
I recommend: E-commerce firm VeriSign provides security services for online networks. Credit-report provider Experian also has tools to help prevent certain types of fraud, and read the New York City-area Better Business Bureau tips on ways to prevent fraud. Bank of America's Ten Tips on Fighting Small Business and Financial Fraud offers more fraud prevention measures.

Develop a response strategy if you are victimized

You'll need to act quickly if the worst happens.
I recommend: Report occurrences of fraud to the organizations on lists published by the Federal Citizen Information Center and the National Association of Attorneys General. Get advice on crisis management from public relations professionals at AllAboutPublicRelations.

Tips & Tactics
Helpful advice for making the most of this Guide

  • Discuss fraud prevention measures with your company's insurance broker, who may be able to connect you with valuable resources.
  • Seek out fraud-prevention seminars and other resources from local law enforcement.
  • Protect and reward whistle blowers who alert you to fraud in your company.
  • Discourage employee fraud by creating a positive environment at work.
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Recommended Solution Providers

Sophos: Small Business Solutions
Small business software solution offering protection against viruses, trojans, spyware and spam.

Symantec: Small Business Solutions
Spyware and virus protection product overview. Includes articles, technical support and news.

McAfee: Small And Medium Sized Business Products
Product site with threat center, buying tips, links and security resources for small to mid-sized business.

Verisign: Anti Phishing and Identity Theft Solution
Overview of Verisign's anti-phishing solution. Includes white papers and threat trend reports.

Fraud Watch International: Solutions
Offers an anti-phishing solution with 24 hour monitoring and detection services.

MarkMonitor: Internet Safety Solutions
Summary of fraud, brand, and phish detection services.

TumbleWeed: Web Security Solutions
Internet communication solution designed to lower fraud and security risks and keep your online business safe.

Best Sites to Learn More

About.com: Fraud and Financial Scams
This is part of About's financial planning section, and includes links and resources about scam and fraud detection and countermeasures.

IRS: How to Avoid Scams
Government guide to help you recognize and avoig tax scams.

FCIC: Scams and Frauds
Collection of scam, fraud and consumer abuse news.

FBI: Common Fraud Schemes
FBI site offering details and warnings on internet, fraud and investment scams.

Riley Guide: Scams & Schemes
Covers employment scams, identity theft and avenues for reporting.

BBB: Consumer Tips
The Better Business Bureau has been working to protect consumers from scams since its inception. Here it offers categorized tips on a varierty of scams and schemes.

Investopedia: Scam Tutorials
Detailed description of common swindling techniques employed on the internet.

Crimes Of Persuasion: Scams, Schemes, Frauds
Searchable collection of reports, links and warnings on email scams, pyramid schemes, investment scams and crime reporting.

Scambusters:
Warnings and news on disaster scams, internet fraud and urban legends.

Best Blogs and Forums

Broadband Reports: Security And Privacy Forum
This forum covers the ever-shifting area of security and privacy products and issues on the Web.

Windows Security: Blogs
Intrusion analytics, malware and other computer vulnerabilities are covered in this security blog.

Washington Post: Security Fix Blog
Don't allow security cracks to expose your business to scams. Get advice on fixes in this blog.

Truston: Identity Theft Blog
Blog that covers identity theft cases, scams, fraud cases and security breaches.



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