- Be a member of a specified ethnic group or be a woman.
- Own at least 51 percent of your business.
- Have sound company management and financial viability.
- Be a U.S. citizen.
Action Steps
The best contacts and resources to help you get it done
Apply for minority business enterprise certification
The National Minority Supplier Development Council (NMSDC) has certified more than 15,000 businesses as MBEs. It defines a minority as a U.S. citizen who can show documentation that he or she is at least 25 percent of one of the following ethnic groups: Asian-Indian, Asian-Pacific, Black, Hispanic or Native American. A second type of certification, called a minority-controlled firm, is also available.I recommend: View the NMSDC's requirements and find the NMSDC regional council near you to apply for certification.
Apply for women-owned business certification
To be eligible for certification as a WBE, a business must be 51 percent owned by a woman or women. Applicants must submit proof of management control of the business.I recommend: View the criteria and download an interactive application from the Women's Business Enterprise National Council (WBENC), which has certified more than 5,400 women-owned businesses. The National Women Business Owners Corporation (NWBOC) also offers a certification program.
Hire a certification pro
Because the certification process can be lengthy and paper-laden, you may need assistance.I recommend: Consulting firms, such as Sarah Lyu Consulting and MinorityCertifications.com, help navigate the tricky certification process for MBE and WBE status.
Connect with big businesses
Once you're certified, begin soliciting business. Attend trade fairs and become a member of minority business organizations that provide opportunities to meet with corporate buyers.I recommend: The NMSDC offers a number of trade fairs nationwide where MBE and WBE suppliers can meet with corporate buyers. WBEs can take advantage of the WBENC's annual business fair or review a list of corporations that accept the organization's certification. Register at DiversityBusiness.com to gain access to Fortune 500 buyer contacts and corporate executive contacts in your state. Membership also provides access to numerous resources, including virtual trade fairs.
Bid on projects
Caveat: The approval process at big companies may be long and arduous. However, a growing number of major corporations have created supplier diversity programs to facilitate the bidding process for MBEs and WBEs.I recommend: Do a Google search for "supplier diversity" to come up with a host of corporations that are actively seeking out minority suppliers. For example, AT&T offers training opportunities for MBEs and WBEs that want to become AT&T suppliers.
Remember to re-certify
Recertification of woman-owned status is required annually.I recommend: Download a renewal application from the Women's Business Development Center (WBDC).
Tips & Tactics
Helpful advice for making the most of this Guide
- Certification processing fees range from about $250 to $500.
- It may take up to six months for certification to be granted.
- Be prepared. Some corporations may ask quirky questions, such as where you and your employees live or what your background is.
- See these corporate programs as a leg up rather than a permanent meal ticket.
- Charges of fraud have made the hurdles higher in the certification process for minority business owners as reformers set higher barriers.
Sales Leads: Dun & Bradstreet®
Get Unlimited Access to D&B's Business Database of Sales Leads. View Company Information, Build Lists & More. Free 7-Day Trial.
Free Trial | Learn More | Company Profile
www.selectory.com
Get Unlimited Access to D&B's Business Database of Sales Leads. View Company Information, Build Lists & More. Free 7-Day Trial.
Free Trial | Learn More | Company Profile
www.selectory.com
Free Landing Page Templates and Email Companions
Need a shortcut to better Pay-Per-Click Marketing Conversions? You've got it! Get five of our proven Landing Page & Email Templates free.
Lyris.com
Need a shortcut to better Pay-Per-Click Marketing Conversions? You've got it! Get five of our proven Landing Page & Email Templates free.
Lyris.com
Need A One Stop B2B Sales & Marketing Solution?
Tired of hiring non-performers in both marketing & sales? Give us a call. Member of Institute of Management Consultants.
www.intellmkt.com
Tired of hiring non-performers in both marketing & sales? Give us a call. Member of Institute of Management Consultants.
www.intellmkt.com
Free B2B search marketing whitepaper, B2B Search Marketing Strategy Guide: Advice From the Pros.
