Bottled Water Key Terms

Sound like a pro by learning bottled water key terms

Whether or not you want to supply an added bonus to your customers or employees, bottled water is a staple in many businesses today. However, there's more to the bottle water industry than simply H2O. There are a few key terms that you may not be familiar with that can help you decide what type of bottled water you'd like to supply. Here are a few of the key terms that can give you knowledge about the bottled water industry and how it can help you in your own business.

 

Natural spring water

Natural spring water is different than tap water because it doesn't have added components such as sodium, fluoride, additives and lead that can be found in the tap water supplied to homes and businesses. Many companies stress the fact that they bottle pure natural spring water for a healthier drink.
Try: Aquamantra has more information about the benefits of natural spring water as compared with tap water.

Aquifer water

Aquifer water is another term for water that comes from a well. This water is stored in the underground water table in things such as rocks, sand and clay and is then removed by a well. This is another form of bottled water that many companies offer as an alternative to tap water.
Try: USGS explains what aquifer water is and how it is stored and used.

Recyclable PET (polyethylene terephthalate)

Polyethylene terephthalate is also known as PET and is a recyclable resin from the polyester family. This is a more ergonomic alternative to plastic bottles that are not recyclable and can show your customers that you care about the environment.
Try: Design Boom shows how polyethylene terephthalate bottles are designed and used.

Fluoridated

Fluoridated water is simply water that has added fluoride. Buying fluoridated water ensures that the people who drink the water are getting fluoride levels equal to what is normally found in tap water, meaning less dental cavities.
Try: The National Cancer Institute has information on the pros and cons of fluoridated water.

Oxygenated

Oxygenated water is water that has oxygen added to it for a supposed boost in energy, such as getting more oxygen in your lungs when you breathe. Some consider this an advertising gimmick, but it is still a popular component in bottled water that may enhance your business.
Try: The Facts About Fitness has a study on oxygenated water and whether it's a necessary component in bottled water.

Personalized or private label

Personalized or private label water allows you to place your company logo or name on the bottles of water that you sell or give away. This is a handy advertising tool that can show off your company.
Try: Bottle Your Brand shows how private labels can enhance your advertising budget.

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