In this guide, I'll share some
Street Team marketing tips I've posted on my blog. I'll suggest some ideas on how it can be used as both a branding tool and a sales driver. Some of the suggestions below will not apply to all business types, and some of them may be too complex on the technical/programming side. However, I have successfully used all of these before with clients, so rest assured they do work.
- Customer affiliate program - give your customers a % of sales when they refer friends and family.
- Promotion packs - Send out your dedicated street team members packs of stickers, flyers, coupons, etc.
- Free Computer Wallpapers - Great branding tool for the home or office
- PC Screensavers - Great branding tool for the home or office
- Printable flyers - Great for getting the word out in the community
- Branded Avatars - Used extensively with IM applciations such as MSN and Yahoo
- Branded AOL Buddy icons - Smaller than an Avatar, these are very popular with younger crowds
- Myspace backgrounds - What can be better than your brand plastered on hundreds of myspace profiles?
- Mysapce layouts - Even better than just a background, this will change the appearance of their whole color and layout scheme
- Copy and paste HTML banners - Perfect for people to use on the myspace profiles, blogs, facebook profiles, etc.
Best Sites to Learn More
C28 Street Team
Great example of using online media to promote the brand. C28 sells Christian t-shirts and accessories.
Threadless Street Team
Threadless has a great rewards program where customers can earn points by referring friends or uploading pictures of themselves wearing the clothing.
Best Blogs and Forums
Street Team Marketing Blog
My personal blog discussing topics ranging from Street Team marketing to SEO to eCommerce.
Free B2B search marketing whitepaper, B2B Search Marketing Strategy Guide: Advice From the Pros.
