Brochure Holder Key Terms

Learn about types of brochure holders

By Kristina Seleshanko

You might think purchasing something as simple as a brochure holder is easy. And it is, but you need to plan some time to look into your options. The reality is, there are hundreds of styles of holders to choose from. Some are practical and cheap, while others are luxurious and expensive. Some are great for brief events, while others work well for long-term use. Manufactures may make them from plastic, acrylic, metal or wood. So before you begin shopping, it's a good idea to have some understanding for what sort of brochure holder you want and it's name. This makes shopping a breeze: Just hop online and type in a keyword, or walk into a store and request the specific product you desire. So with that in mind, here are some terms commonly used to describe brochure holders.

Acrylic

Many manufactures make brochure holders from acrylic, a clear material that imitates glass. Acyclic is much tougher than glass and is far less likely to break; it's also light weight. Acrylic doesn't yellow, crack or become brittle like traditional plastic eventually does.
Try: Azar Displays highlights a typical acrylic brochure holder.

Outdoor holder

Outdoor brochure holders are suitable for brochures that must be out in the weather. They typically feature a post that you pound into the soil and a lid to help protect the brochures or flyers from moisture. You'll typically see these used for real estate flyers.
Try: Clear1Displays offers examples of outdoor brochure holders.

Rotating

Rotating brochure holders display brochures on every side. The holder itself turns, making it easy for interested parties to view and have access to every side.
Try: BrochureHolders4You showcases a wooden rotating brochure holder.

Wall-mount pockets

Wall-mount pockets refer to brochure holders that secure fully to a wall and feature plastic pockets. You can slip brochures inside the pockets, usually making the cover of each fully visible.
Try: Ergo In Demand pictures and describes a typical wall-mount pocket brochure holder.

Carousel

Companies make carousel brochure holders from wire. The holders typically have a base that sits on the floor with at least two or three rows of racks. The racks rotate separately. You usually see similar racks holding paperback books.
Try: Brochure Holders Online highlights several types of carousel brochure holders.

Portable

Portable brochure holders fold to a smaller size and work well for use at trade shows, fairs and other short events.
Try: Allen Display pictures and describes a number of different portable brochure holders.