Business Cards Basics

How to cater your business cards to fit your organization

Professional business cards are not one size fits all. In fact, you don't even have to follow the rule of a traditional 3.5" by 2" size. You can cater yours to your organization and the people you plan to distribute them to.

Think of business cards as a marketing tool, just like a postcard or brochure, only smaller. Make them eye-catching, polished and, above all, memorable. Here are some things to think about:

1. Does the size and paper texture of your business cards best suit your company's brand?

2. Are you giving your customers a reason to look at, and hold on to, your business cards?

3. Should you design your own business cards or hire a business card company to create them?

Talk to business card printers to get an idea of your options

Your business cards don't have to look like everyone else's, although they certainly can if you think this will work best. However, don't be afraid to step outside the mold.

Learn how to make your business cards worth keeping

Whether they're unusual or mainstream, your business cards need to contain useful information. If not, there's really no point of anyone holding on to them. Some organizations choose to include simply a telephone number or email address, but others also put in a summary of what the business does and even a list or key terms. Don't forget, you'll have more real estate if you use the front and back of the card.

Decide if you want to make your own business cards

If you have design software, there's no reason why you can't make your business cards in-house. Just be sure you're able to achieve the look and feel you want. If not, go with an outside vendor.

• Don't use your office printer for printing business cards unless you have the ink, paper and resolution to make them look professionally produced. Otherwise, you're not doing your business any favors.

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