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Wanda McDowell

Guide to Business Marketing and Financing

How to Get The Most From Your Advertising Dollars

By Wanda McDowell, President, InfaCity LLC

Most businesses fail either because they don't have enough capital or they don't market it effectively. The best part about advertising on the internet is the fact that you have access to many cost-effective strategies: Press releases, blogs, classified ads, and small business sites

Here's how to get the most from your advertising dollars

1. You should write a press release that is news worthy on a new product or service and send it to free press release distribution sites: 24-7PressRelease.com, PRLog.org, 1888PressRelease.com and pressmethod.com


2. You can create your own blog about your company using several free blog hosting sites: blogger.com, blogdrive.com and blogdrive.com


3. There are several places where you can place a free classified ad: judysbook.com, local.com, superpages.com, yellowpages.com, magicyellow.com, kudzu.com


4. There are several small business sites that can be very benefical to your business:
IdeaCafe: This site uses a "Fun approach to serious business" (sm) and has a popular CyperSchmooz community forum since 1995 to help small businesses get informed, network and thrive. They give a 1,000 dollar business grant. They also select candidates for a business profile spotlight: here is mine: my profile
MergerPlace.com connects business sellers with business buyers.
Angel Investor News provides entrepreneurs and investors with information about private investment, technology trends and financing trends.
Businessfinance offers free business funding resources and has a database of over 4,000 sources of business capital.
BIZBUYFinancing offers tips, articles, webinars and a blog on small business purchase financing through SBA loans and commercial financing resources.
NVCA represents America’s venture capital community. This site contains data on venture capital investments.





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