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Candles and Candle Holders

How to provide great candles and candle holders for your business

By Romy LeClaire Loran, Freelance writer
Looking for top quality candles and candle holders for your small business? Whether you are starting your own candle and candle holder business for the first time or are adding to an existing collection, there are many wholesalers that will work with you in order to provide a quality product at a reasonable price.

The candle industry is a multi-billion dollar business. As you purchase candle supplies, consider the following from The National Candle Association (NCA):

1. Candles are used in 7 out of 10 U.S. households.
2. About 95% of all candles are purchased by women.
3. Two-thirds of candle consumers say they use candles once a week or more.

 

Find great day-to-day candles

Day-to-day candles include all types of candles you normally need in your inventory. Should you order more scented candles or unscented candles? Whether the candle is a pillar candle, a floating candle or a votive candle; you will want to determine what your customers want. Do this by keeping careful track of inventory and including as many new items as you can. Votives, container candles and pillars are currently the most popular types of candles according to the NCA.
Try: Bell-A-Roma Candles provides over 300 types of candle and candle holder products from soy to paraffin, from scented to unscented. Whether you want votives, tea lights or pillars, this company offers wholesale discounts on orders of $250 or more. If you're starting your own candle business, they'll offer advice on the phone. General Wax & Candle Co. offers a wide range of products they make themselves, from jar candles to beeswax candles to botanicals. They'll also include you in their affiliate program, if you're starting your own candle business and link them to your website.

Find great seasonal and special event candles

Whether a customer is looking for holiday decorations or candles for a wedding, seasonal candles and special event candles can be lucrative. How lucrative depends on how well your inventory moves.
Try: Island Candle Company of Hawaii specializes in beautiful, scented candles that are perfect for everyday use or special holidays. They also offer display advice and wholesale discounts. Sherwoods Forest & A Candle to Remember creates bakery and dessert candles that look like real food, and offers a seasonal line. Patriot Promotions can fill your needs for every holiday and special event, from Mardi Gras to Halloween to weddings. Sundrop Crystal also offers a wide variety of seasonal candles and provides discounted, wholesale prices. 

Find great, tasteful candle accessories

Candle accessories and candle supplies can range from specialty soaps to aromatic room sprays.
Try: Foxfire Creek Primitives LLC offers natural soy candles and country items that would be perfect for a kitchen or bath. If you want a variety of high quality, fragrant soy candles, moisturizing soaps, room sprays and sachets, Barcelona Bath & Body may be the candle wholesaler for you. 

 

  • Keep careful track of your candle inventory, so it doesn't bog your small business down. Research shows the most important factors affecting candle sales are scent, color, cost and shape.
  • If offering a line of scented candles, display one of each scent at waist to eye-level.
  • Store candles carefully by keeping them wrapped and in their boxes until they are ready to be displayed. This is especially important with scented candles; this will help keep the fragrance fresh.
  • Keep a basket of sale candles and accessories near the register. It's a great way to entice customers into trying the products you are carrying.

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