Case Studies on Strategic Planning Key Terms

Understand terms used interchangeably for strategic planning case studies

Developing a common language within an organization is important to its interpersonal communication and success. Using shared language to conduct strategic planning also ranks high on an organization's priority list. Knowing key terms affiliated with strategic planning case studies empowers individuals on the planning team. Learn how to use such terms interchangeably with other words to develop a language appropriate for your organization and underscores the importance of expanding your vocabulary. Familiarize yourself with the variety of terms associated with strategic planning case studies. 

Strategic analysis

Strategic analysis refers to conducting a broad review, or scan, of an organization's environment, which can include economic, social, technical and even political angles. The purpose of this extensive analysis is to pinpoint the impetus behind the environment and any challenges or weaknesses within it. Updates to vision, mission or value statements often accompany the strategic analysis. Organizations use the words long-range planning or strategic planning interchangeably with strategic analysis.

Annual plan

Organizations develop an annual plan to track activities for the coming year. An annual plan contains strategies, timelines, strategic goals and responsibilities for the year. Additionally, the annual plan can include major functions and the departments carrying out those events, as well as budgets and other resources needed for the activity. Other words used with a similar meaning to annual plan include work plan, operational plan and management plan.
U.S. Department of Education for additional information about annual plans.

Success indicators

Success indicators show the progress of an annual plan. In addition, they document the achievement of an organization's vision. Another word used for success indicator is "benchmark," which means a standard or criterion. Benchmarking refers to collecting best practices and other forms of model efforts to help set up an organization's goals and projects.

Case study

A case study refers to a comprehensive report on qualitative data that reveals information indicating something that may warrant further study. A case study offers real-world examples of how organizations deal with specific issues. Additional terms for case study include white paper and evidence-based research.
University of Pennsylvania dissertations repository. 


Forecasting means the expected or projected customer demand predicted by analyzing data and other types of information. Market forecasting means the expected total demand for a product or service. This demand develops from marketing efforts by competitors within a specific market. Similarly, financial forecasting means the expected financial condition of an organization, including the results of cash flows based on projected conditions.

SWOT analysis

SWOT analysis refers to an acronym for examining an organization's internal strengths and weaknesses in conjunction with external opportunities and threats. Other words used to denote SWOT Analysis are internal or external assessments.

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