Casting Agencies
Avoid scams when using talent and casting agencies to jump start your career
Today, commercial casting agents work in many major cities. They market actors, models and photographers to casting directors, advertising agencies, production companies and photographers nationwide. Talent agencies range from traditional LA casting agencies to online databases. When you look for a casting agency, you need to be careful to avoid scams. Consider these factors when selecting a casting agency:1. Find a reputable talent agency; they won’t require an up-front payment.
2. Avoid commercial casting agents who guarantee finding you work immediately if you pay upfront.
3. Look at agencies besides LA casting agencies; smaller agencies may gain you exposure through local TV or online videos and devote more personal time to promoting you.
Distinguish between reputable casting agencies and scams
A key indication of a scam is a request for a deposit or fee. Agencies make their money from commissions. If an agency believes you are marketable, they typically won't charge a fee. Don't let an agency push you to a particular photographer. It may suggest one that it works with, but you are free to get photos from anyone. If you are unsure, consult the local Better Business Bureau.
Try: Check out the LA Better Business Bureau for a list of agencies with any complaints against them. Search under various names like "talent agencies. Also, the LA BBB provides good advice with "How you become a target for a scam."
Create a personal network of contacts
Many opportunities are found through people you know. Casting directors often fill positions using a database of individuals they know before advertising with acting agencies. The Internet offers an excellent way to keep in touch with people who share similar interests. Join specialized online networks or just search for people with shared talent casting interests.
Try: Use groups like Actors Metropolis or ModelsHotel.com. Some sites allow you to join by invitation only, so you need a referral from an existing member. Try Reality Wanted, if you prefer being on reality TV shows.
Do your own casting research
Naturally, you can't be serious about acting and modeling without reading the right magazines and making use of their valuable websites.
Try: Variety sits at the top of the echelon. Its online presence has a networking feature and projects database. LA411's website provides an extensive database of contacts, which includes agents and producers. The Hollywood Reporter’s PR Newswire offers a list of press releases based on industry to keep you informed and a filterable database of events for films, TV and music. Backstage offers tools to manage your casting search.
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