Ceramics Trade Show Exhibit

Get your wares noticed with a great ceramics trade show setup

By Nikki Wheeler

Trade shows are highly competitive, and with hundreds of booths under one roof it is imperative to stand out from your competition with a unique and innovative ceramics trade show exhibit. Your ceramics trade show design needs to be professional, well thought out, thoroughly planned and attention grabbing.

Make sure the aesthetics of your exhibit work well with the overall look of your product line. If you specialize in ceramics for classical architecture, then try out a Greek-Roman styled exhibit. If you produce brightly-colored Mediterranean tiles, use warm and bright colors as a backdrop for your display. When choosing your ceramics trade show display, you must first:

1. Determine how often you will need the ceramics trade show exhibit.

2. Think about whether or not you have room to store it.

3. Consider the audience that you want to target with your exhibit.

Buy a ceramics portable trade show exhibit

A portable trade show display is essential if your business will be setting up a booth at several ceramics trade shows every year. These portable displays are quick to put up and take down. You will also need quality display cases for the exhibit to travel in safely and take up the least amount of room. Display cases should be lockable, since security is not usually included in ceramics trade show services.
Try: Order a custom portable trade show exhibit from E and E Exhibit Solutions or choose from many unique portable designs from First Trade Show.

Consider a custom-designed ceramics tradeshow display

Custom-designed displays while often more expensive, will help you stand out from the rest of the exhibitors. An exhibit designer has the ability to highlight your business's strengths and use unique materials and elements not available with standard exhibits. Include separate pronged or plate racks in your exhibit for displaying ceramic sculptures or tiles.
Try: Order a high-quality innovative trade exhibit designed by Extraordinary Show Productions or Professional Exhibits and Graphics.

Use technology in your ceramics trade show display

If your business's place in the ceramics industry includes large products like custom ceramic tiles used for interior design and construction, it is very difficult to have a wide selection of work samples on hand. Use plasma screens or projections to set up slide shows of your work portfolio. If you display small ceramic sculptures or tiles, create a slide show demonstrating your process.
Try: Rent plasma screens, laptops or LCD Projection units nationwide from ICC Rents or The Inside Track.

Highlight your business with a ceramics trade show display board and other graphics

While attending a trade show, it is imperative to have your business name splashed all over your ceramics trade show booth in large, highly visible letters. Have a graphics company print a table-top display board, banners and other signage with key information such as your website, contact information and product lists.
Try: Order quality trade show display boards and banners from The Banner Guys or from Large Format Posters.

Discourage tradeshow visitors from touching valuable ceramic tiles or sculptures by displaying them on shelves inside your ceramics trade show booth or glass cases.
Keep smaller ceramic pieces securely in place on shelves in your ceramics trade show display with tiny dots of soft wax like beeswax.