Chemical Trade Show Marketing
Tools to get the best return on your chemical trade show marketing investment
Chemical trade show marketing teases, attracts and cements sales. Allocate the marketing budget to allow for pre-show teaser contact with your target audience, promotions and interactive displays during the trade show, and follow-up with new contacts after the chemical trade show concludes.Use chemical trade show marketing to break the networking ice and pave the way for long-term business relationships. Consider money spent on chemical trade show marketing as an investment. When you make appearances at trade shows and exhibits, you not only meet new clients, but you also make useful new industry contacts that help grow your business.
1. Bring in experienced professionals to develop and protect your chemical tradeshow marketing investment.
2. Attract chemical trade show traffic with targeted chemical tradeshow marketing.
3. Invest in chemical tradeshows promotions and giveaways.
Team up with an experienced public relations firm to handle the chemical trade show marketing
Put your money to its best use and let marketing experts guide your marketing plan. Let their creative teams construct a plan to help your company stand out among your peers and rise above the competition at the trade show.
Try: Contract MS&L Worldwide to head up your chemical trade show marketing. The company works with big and small organizations and has a history of successful chemical and pharmaceutical industry clients. ABI has specific chemical market expertise. They also offer a web-based tracking system the reflects detailed progress of your project, which is available at any hour of the day.
Target your chemical trade show marketing
Find the shows that yield the most chemical trade show sales for the highest return on your chemical trade show marketing investment. Advertise in well-known industry magazines to get your name out there and to let potential clients know when you'll be at a specific trade show.
Try: Plan to exhibit at Chem Show, the bi-annual, international trade show featuring manufacturers of sealants, solvents, lubricants and various chemistry components for use in the chemical industry. Advertise in Chemical Week, a widely-read publication that not only keeps up with industry developments, but also sponsors industry events, webcasts and national conferences.
Include chemical trade shows advertising, promotions and giveaways in your marketing strategy
Your marketing strategy needs to include chemical tradeshows advertising before the event, chemical tradeshow giveaways and chemical tradeshow promotions at the show. This keeps your company's name in front of your target audience long after the show is over.
Try: Consider a drawing for a free one-year membership in the Commercial Development and Marketing Association (CDMA) as a chemical tradeshow promotions giveaway. The CDMA specializes in marketing within the chemical industry and its off-shoots. Voice Logic uses tailored personal contact to pique your target audience's interest before the trade show to drive the most chemical trade show traffic to your booth.
- Make sure you research your trade show venue thoroughly before you finalize your choice of chemical tradeshow promotions, a booth and booth accessories. Most venues have a maximum booth size you must comply with, and some venues, such as the Las Vegas Convention Center, have strict booth lighting restrictions. Know the permissible exhibition parameters of your venue before you waste time and money on exhibits that aren't allowed on the floor.
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