Computer Advertising and Marketing Key Terms

Know the basic computer advertising and marketing key terms

Successful advertising and marketing campaigns are vital to the success of any computer business. Advertising and marketing effectively requires an allocated budget, and the size of that budget depends mostly on the size of the business and the target audience the business is trying to reach. Computer businesses need to determine the type of media that will reach their target market, the tactics that will best promote the computer service and how to reach the most people for the smallest amount of money.

Beginners should start with a basic understanding of the computer advertising and marketing key terms that highlight the most common and effective techniques, and develop a successful campaign from there.

 

Target market

A target market, also called a market specialization or market segment, is a specific group of people to which a computer business would market their products and services. They are usually defined by demographics like age, gender or geographic location.
Try: Read an article from AllBusiness.com about determining a business's target market.

Branding

Branding is the process of identifying a name, term, sign, symbol, design or combination of all of them with a business. The intention is to differentiate the business from other competitors in the mind of the customers.
Try: Find detailed explanation of effective branding at Brand Identity Guru.

Banner ads

Banner advertising is a form of advertising on the Internet using web banners, an embedded digital advertisement, into a webpage.
Try: Learn about effective ways of using banner ads creatively and inexpensively to promote a webpage from Web Marketing Today.

Search engine optimization

Search engine optimization, sometimes abbreviated to SEO, is the process of increasing the traffic to a website through natural search results through search engines.
Try: Spike Media has a short video explaining in-depth how exactly search engine optimization works.

Direct email marketing

Email marketing is a form of direct marketing used by sending advertisements through mass emails; this is an inexpensive, yet effective form of marketing for technology business using direct email marketing software.
Try: EBay has a very useful guide explaining how small business can effectively use email marketing campaigns.

Print ads

Print ads are ads that run in newspapers or other daily, weekly or monthly publications, and can be very effective for computer businesses if they are printed in local publications, as most customers of computer businesses are local.
Try: Read more about using print ads at in Entrepreneur Magazine.

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