Cookies Types and Styles

Advancing your business with gourmet cookies

By Kate Esposito
There aren't many people in the world that will turn down free food, which makes cookies an excellent promotional product. The cookies will engage people's senses of taste, smell and touch, and if you choose the right cookies types and styles, they will think of your business at the same time.

While the flavor of the cookies is important, unless your company is a cookie bakery, you should concentrate more heavily on the presentation. Three memorable cookie types you may want to try are:

1. Fortune cookies with custom fortunes;

2. Chocolate chip or oatmeal raisin cookies in custom bags or baskets;

3. Hand-decorated logo cookies.

 

Look at cookie manufacturers that make custom fortune cookies

Anyone that has ever gotten Chinese takeout is familiar with the fortune cookie. Its somewhat triangular shape hides a thin strip of paper inside. While these papers usually contain lucky numbers and some type of philosophical saying, you can use them to advertise a sale or display a clever catch phrase related to your business.
Try: Check out the basic custom fortune cookies that Branders offers. They have space for an imprint of 2" by .3" on the fortune paper, available in a standard color and font. If you're looking for a more upscale and arguably tastier option, turn to Custom Fortune Cookie. You can pick cookies dipped in chocolate or caramel with a variety of sprinkles. They can still contain your custom fortunes and be dressed to match your promotion.

Get common flavors of cookies in custom containers

When you're thinking of cookies for gifts, you can't do much better than oatmeal raisin or chocolate chip cookies, since they are very well liked. Even though these cookie flavors are run of the mill, your presentation doesn't have to be boring. Many cookie brands allow you to order custom tins or bags so you can add a colorful logo.
Try: Look at Motivators Inc. Promotional Products' premium individually wrapped cookies. There are several flavors available, including oatmeal raisin and double chocolate chip. You can add a custom full-color logo to the front of each transparent wrapper. If you'd rather have a container people may keep for a long time, consider Carolina Cookie's assortments in custom tins. The company will screen print your logo on each tin and load them up with cookies in traditional flavors.

Check out cookie baskets full of hand-decorated cookies

If you have a larger budget to spend on cookies and you really want yours to make an impression, the best way to go is hand decorated cookies. These butter or sugar cookies are covered in custom icing and look like mini-billboards for your brand.
Try: Corso's Cookies hand frosts your logo onto a custom butter cookie. You can order these cookies individually wrapped or in a basket with chocolate chip and peanut butter cookies. If you want your basket to be more personalized, choose one from Crumb Corps. This company has everything from martini cookies to animal cookies, all custom iced. Just order one of these baskets and intersperse your logo cookies among the others for a truly memorable assortment.

 

  • Cookie makers may not post lists of ingredients when you order online. Make sure you obtain them if you are distributing your cookies. Some of the recipients may have food allergies or dietary restrictions.