Create Brochures Key Terms

Learn the lingo and then create the brochures

Creating brochures with computers is relatively easy when you have a computer program to aid you. But know the meaning of the words such as template, layout and typography so that your created brochure best represents your business. Create brochures that stand out from the crowd by using your unique logo. Create flyers instead of brochures, but know the difference between the two. Choose graphics and artwork that enhance your brochure. Find out more about creating brochures by learning the key terms.

 

Tri-fold

Tri-fold refers to the way to create a folded brochure. Typically, a brochure will be folded into three parts (tri-fold) so the customer reads the front, opens it and then reads the back.
Try: Computer Companion offers an article on tri-fold brochures, what they are and how to make them.

Layout

Layout is the design you use to create a brochure. This means placing any pictures, logos, graphics and words on the brochure.
Try: Small Business Bible offers information about how to design a layout for your brochure. It also advises that many websites offer free templates for brochure layouts.

Typography

Typography is placing the copy on the page the way you want your final version to look.
Try: VIP Printing & Design offers more information about typography in general with a section devoted to brochures and flyers.

Logo

A logo is a company's symbol. Instead of hearing the words, you see the symbol and instantly know it's for a certain company. Your company logo should be on every brochure you create so that it becomes widely known.
Try: Logoworks offers the history of logos, including the RCA dog and Prudential's rock.

Templates

Templates refer to already made-up generic brochures in which you can insert your personal messages and information. Some templates allow you to change some of the graphics.
Try: Stock Layouts offers detailed information on how templates work and how to add to them and change them.

Flyers

Flyers are another name for brochures. Typically, a flyer is a single piece of paper instead of a folded sheet, and the information is on one side of the sheet. Many use flyer and brochure interchangeably, although there are differences.
Try: Tech FAQ provides an article on how to make a flyer.

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