Creating a Facebook Page for Your Business

Enhance your social media presence with a Facebook page

By Shara Karasic, Work.com Community Manager, Community Manager, Work.com

Last year social networking site Facebook saw explosive growth in the number of unique visitors to the site making it an online force to contend with. For small business owners, the platform is increasingly becoming the go-to destination to create a social media presence, and to create brand presence. promote your business or learn about your customers. Creating a Facebook for your business allows you to:

1) Communicate with your customers
2) Get insights into what your customers want
3) Help customers spread your message throughout their social network

Get more free tips and ideas about using social media for your small business at BizBest. Here's how to create your own Facebook fan page:

First check out other fan pages to get a feel for them

Make sure you've become a member of Facebook. Then try a search for a fan page. For example, do a search on "Apple" and click on "pages" when you get the search results. Click on "Apple Inc." to view the Apple fan page. Examine how the page is structured. Repeat for businesses of your choice to see if they have a fan page on Facebook.
Try: Check out Facebook's gallery of pages which exemplify best practices for their business category. You will need Facebook account to view the pages in depth.

Create a Facebook fan page for your own business

Facebook pages allow your customers to become deeply connected with your business or brand. Customers can express their support by adding themselves as a fan, writing on your Wall, uploading photos, and joining discussions with other fans.
Try: Before starting, read how to create a business presence through a Facebook page and Facebook's guide to creating a page. Then create your own fan page, When you create a new Facebook fan page for a business, you select either the "Local Business" or "Brand or Product" option (unless you are an artist, band, or public figure). If you select "Local Business", choose your business type - cafe, store, bank, etc. Then click "Create Page."

Add company information to your page

To start, add basic information such as website, company overview, mission and products. Add your logo or another picture that represents your business. After adding info, make sure you publish your page.
Try: For advanced customization, you need to add special Facebook applications to your page. First go to the Facebook Pages fan page. To add modules with custom HTML and certain Facebook buttons such as "Share," click on the Static FBML (Facebook Markup Language) application. Click on the "Add to Page" button to add this as a module to your page. Once the FBML module is on your page, click to edit.

Welcome and please your fans and they'll tell their friends

Now that you have your fan page up you have to attract potential fans without annoying them -- and that's more art than science. First see if some of your existing customers are on Facebook, and become Facebook friends with them if you haven't already. Then, invite them to become fans. Also let all of your customers know about your fan page through existing media campaigns, and encourage them to show their support by joining Facebook and becoming fans. Once you have some fans, it's easier to get more.
Try: Keep your fans happy by offering them useful and relevant info. For example, send special updates just for them. Facebook recommends messaging fans no more than twice per month. Remember, the more users interact with your page, the more News Feed stories for users' friends are created, magnifying awareness of your page.

Facebook also offers sponsored Social Ads which show up in News Feeds, but be careful about using them - in the social media world, instead of tooting your own horn, it's usually better if your fans promote you.

Promote Your Page Off Facebook

Promoting your page externally helps spread the word to new customers and fans.
Try: Facebook provides guidelines on promoting your page outside of Facebook. They also provide a Facebook Page Badge graphic that you can download for use on your own site that says "Find Us on Facebook." Hyperlink your badge to your own page's URL.

Facebook is not the right place for all businesses. Spend some time on Facebook first determining the potential for your customer base before you choose to expand your presence there.
You can add other page applications such as Flash Player, Music Player, Simply RSS, and Reviews, which allows your fans to leave honest opinions about your business.