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Frances Sharpe

Guide to Creating a Great Business Plan

Learn how to write a business plan that puts you in business

By Frances Sharpe, freelance writer/editor

A business plan is like a roadmap that shows where your business is going and how it's going to get there. This detailed look at where your business is heading can do much more for your business than simply provide you with a route to follow. You can use it to convey your vision to potential investors, attract key employees, prospect for new business, or deal with suppliers. When writing a business plan, the following components are needed:
  1. Description of the business.
  2. Marketing Information.
  3. Financial information.
  4. Management information.

Action Steps
The best contacts and resources to help you get it done


Let business plan software do it for you

Business plan software shows you how to write a business plan by breaking down the process into simple steps.
I recommend: Palo Alto Software Business Plan Pro has established a firm position in the business plan software game, and is available in instant download for under $100 in standard edition. You get a wide selection of business plan templates, a large sample business plan library, thousands of industry profiles, and can import financial data from QuickBooks.  Find more business plan software at Business.com.

Line up what you need - make a business plan template

Before you start writing a business plan, know what a professionally done business plan is and what needs to be included, then create a business plan template to fit your needs.
I recommend: Check out the Work.com Guide to Sample Business Plans for great sources of free and low-cost business plans that make great business plan templates. Also, the Small Business Administration (SBA) has developed an online tutorial to help you understand the ABCs of of writing a business plan.

Find the right sample business plan

Success leaves clues, so it's worthwhile to look for a sample business plan you can use as a model.
I recommend: Find hundreds of real business plans at Business Plan Archive or check out BusinessPlans.com for for a sample business plan from any type of business, including Internet-based, service, and retail ventures.  There are also plenty of business plan consultants out there ready to show you how to write a business plan.  

Leave room for the summary in business plan templates

Part 1 of business plan templates should be the 'executive summary.' Here you summarize your entire plan and explain why your company will succeed. This is the most important part of your entire plan. Investors may decide whether or not to back your business based solely on your executive summary.
I recommend: Even though the executive summary comes first, don't write it until you've finished the rest of your plan. Find out what goes into a successful executive summary at American Express Open for Small Business and at the SBA.

Make it the right length

If your plan is too long, nobody will wade through it; if it's too short, it will seem like you haven't really thought through your venture. A good sample business plan should help you set the length limit on your business plan template.
I recommend: See how long a business plan should be at Bplans.com, the free help site from business plan software vendor Palo Alto.

Get help on how to write a business plan

To make sure your plan has the right elements and looks professional, get personal advice and direction on finding the right business plan templates.
I recommend: The Guide to Resources for Starting a Business can hook you up with all of the help you need to get your business going, including including top online communities on how to write a business plan, and free business counseling. Among the resources offered for new businesses at Business.com are free, downloadable business plan templates. 

Don't forget about your financial forms

If you want to get results with your plan, make sure your financial forms look professional and have the correct information.
I recommend: The SBA offers free, professional-looking financial forms that you can add to your business plan template.  

Tips & Tactics
Helpful advice for making the most of this Guide

  • If you're using your business plan to arrange bank financing, remember the four C's of credit: character, cash flow, capital, and collateral.
  • After you write your plan, keep updating the information so the next time you need to use it, it will be ready to go.

The official source of Creating a Great Business Plan is
the Business Plans page at Business.com

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Recommended Solution Providers

Businessplans.com: Business Plan Software and Free Sample Business Plans
In addition to providing hundreds of free examples of business plans, this company sells software and answers direct questions regarding creating business plans.

Business Resource Software: Business Plan Center with a Library of Real Business Plans
Provides software, guidelines, and sample business plans.

BizPlanIt
Professional business plan consulting firm that helps companies develop investor-grade business plans to move down the road towards a successful capital or strategic transaction.

Best of the Web: Small Business Business Plans
Thorough list of business plan software, consultants, and general resources.

A Business Resource: Business Plans and Planning
Thorough resource providing a business plan-related outline, PowerPoint presentation, guides, software, and consultant listings.

Business Plan Archive
Archive collects and preserves business plans and related planning documents from the birth of the Dot Com Era so that future generations will be able to learn from this remarkable episode in the history of technology and entrepreneurship.

Best Sites to Learn More

Inc.com: Small Business Resources for the Entrepreneur
Provides dozens of examples of business plans for various businesses.

About.com: Creating a Business Plan
Provides guidelines and samples to create a quality business plan.

Small Business Administration: Business Plan Basics
Details the basics of planning, writing, and using a business plan.

Wall Street Journal: Create a Mini Business Plan with the MiniPlan
Offers a free, online business plan creating tool, as well as sample business plans and related tools.

Entrepreneur.com: Writing a Business Plan
Provides examples, templates, and resources for creating a business plan.

All Business
Get valuable advice on building effective business plans and view sample plans.

Chase: Creating a Business Plan
Offers a detailed outline, including steps to developing the perfect business plan.

CCH: Business Owner's Toolkit
Covers preparation, writing, using, and case studies.

Your Business Pal
Includes a generic sample business plan, as well as examples for specific industries and checklists to help entrepreneurs write their own plan.

Best Blogs and Forums

Startup Nation: Small business and entrepreneur forum at StartupNation
Provides a comprehensive resource for postings on any aspect of business plan creation.

My Own Business: Business Plan Forum
Section: The Business Plan

Wall Street Journal: Startup Discussion
Review and participate in group conversations with Dow Jones Network readers who are working on various stages of development, including creating a business plan.

Business-Plans-Simplified: Creating Business Plans
Explains how to create a business plan in a visually detailed, step-by-step manner.

Fast Company
Blogs focused on mission statements.

Business Plan Master
Create stunning and successful business plans - a site for entrepreneurs.

Your Business Pal
Contains samples and advice for all aspects of writing a business plan.

Feld Thoughts
A series of blogs focused on business plans.



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