Custom Photo Stamps for Your Business

Or, how to star on your own stamp, and create it quickly online

Looking for something new to dazzle customers and prospects – a branding breakthrough for your biz? Make yourself or your business the star of your own printed postage stamp -- not the metered variety, but a full-color, printed picture stamp that you create and order easily online. It’s official U.S. postage that can carry your logo, brand, website URL, address and more.

All types of small businesses can benefit from the individuality and creativity custom stamps provide, including car dealerships, realtors, restaurants, designers, service professionals and many others. Ironically, some small Internet companies that rely mainly on email for communication have been first to jump on custom “snail mail” postage. “So much of our daily communications are done online that when we reach out to clients via the mail we want to make our correspondence unique and compelling,” says Ahnee Min, of SearchRev, a search engine marketing firm in Palo Alto, CA.

A few key facts:

1. Custom stamps were first limited to consumer use only, but recently got the USPS nod to include business brands and logos.   
2. Custom stamps can be used to mail letters, postage or packages and come in many denominations. You can do it all online.
3. Each sheet of 20 custom stamps in the 39-cent first class denomination costs about $13 if you buy at least 100 sheets. That’s 65 cents per stamp, or an extra 26 cents per stamp over-and-above the cost of the postage.
4. You don’t have to buy multiples of the same design in order to get quantity discounts. You get the discount on multi-sheet orders even if you use a variety of different designs. And if you have a direct mail campaign in mind, special pricing is available for large orders.
   

 

Gather ideas on how custom stamps can benefit your business

From CPAs, estate planners, restaurants and bridal consultants to high-end boutiques, dentists, builders and spas, all types of small businesses are using custom stamps to brand, promote their websites, announce grand openings, introduce product lines and do seasonal promos.
Try: PhotoStamps – the custom business stamp product from Stamps.com – can show you some of the many ways the stamps can be used to promote your business. PictureItPostage is available from Endicia, a top distributor of PC postage. Another option is ZazzleStamps from Zazzle Business. Discover the details about Zazzle custom stamps and how to create your custom stamp.  See more things you can do with PhotoStamps. Answer your doubts on whether this is real postage.

See how the online custom stamp creation process works

Get the details on selecting an image for your business stamps and designing your stamp, including image editing, orientation (vertical or horizontal formats), selecting the right postage, changing images and more.
Try: This step-by-step on creating Zazzle custom stamps has the answers. Or get the 1-2-3 on PhotoStamp creation at Stamps.com. PhotoStamps are available with officially licensed NFL and college team logos.  Mac users can get a free PhotoStamps for Mac software download.

Check pricing and volume discount deals

Custom stamps come in 20-stamp sheets in various denominations. Costs vary by quantity and volume discounts apply.
Try: Check pricing at Endicia's PictureItPostage or the pricing charts on ZazzleStamps for the cost at different volume and denomination levels, along with available discounts. See detailed PhotoStamp pricing. Request pricing for direct marketing, high-volume use or corporate gifts from PhotoStamps.

Have your copyrights and trademarks in order

Postage printers are picky about intellectual property. You must own or have a proper license for the logo or image you want to print, and you could be asked for proof of that ownership or trademark.
Try: Get familiar with the Appropriate Use Guidelines for custom business postage.

Create photo stamps with custom software

You can also buy Mac software that lets you create customized postage using your own photos, logos and business graphics right from your own computer and printer.
Try: PictureItPostage for Mac software ($29.95) lets you do it. Check the list of Apple Store retail locations that carry it. With PictureItPostage for Mac you can select images from an iPhoto library or any other folder, and then design and buy postage in denominations from post card rate to Priority Mail. You can then edit images with crop and zoom tools.

Create photo stamps with custom software

You can also buy Mac software that lets you create customized postage using your own photos, logos and business graphics right from your own computer and printer.
Try: PictureItPostage for Mac software ($29.95) lets you do it. Check the list of Apple Store retail locations that carry it. With PictureItPostage for Mac you can select images from an iPhoto library or any other folder, and then design and buy postage in denominations from post card rate to Priority Mail. You can then edit images with crop and zoom tools.

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