Customer Loyalty Programs News and Trends

Find out what's new with loyalty rewards programs

Loyalty incentive programs are nothing new. Ever since man made his first sale, he’s been looking for ways to get repeat business. Rewarding customer loyalty is a time-honored way to get that repeat business. What's changing in customer loyalty rewards programs is the number of benefits involved in joining customer loyalty programs, for both the business owner and customer.

With the growth of loyalty incentive programs, it’s important to design a customer loyalty program that’s unique for your business. The data tracking that many loyalty card program vendors offer as part of their services lets you mine that data, so you know exactly how to set your rewards apart from your competitors.

As you look at customer loyalty programs news and trends, you'll notice a number of key factors emerge that are important to business owners as they manage their customer loyalty programs. These factors include:

1. Customer loyalty rewards that are practical for the business to give, as well as for the client to receive.

2. Loyalty programs that are cost-effective to manage.

3. The continuing growth of small business loyalty programs, customized specifically for smaller businesses.

 

Find articles about customer loyalty programs

Read these articles to find news and trends within the customer loyalty industry. Also watch for ideas you can adapt to your own rewards program.
Try: Walker Information provides a library of articles on loyalty incentive programs in its Creating Loyalty Library. You can search the database to find information about loyalty programs that match your specific industry or business. TechRepublic offers a number of white papers and articles on the subject of customer loyalty programs.

Sign up for newsletters and magazines from loyalty incentive programs vendors

These periodicals written by experts in the field can guide you toward ways to make your rewards program profitable for your business. You can also track the latest news and trends within the industry.
Try: The “Loyalty Matters” newsletter published by Maritz can give you plenty of ideas for your customer loyalty rewards program. COLLOQUY, a consulting firm that specializes in loyalty rewards programs, offers a newsletter. Leading consultants write on a number of topics that can give you ideas on how to improve your customer loyalty program.

Read blog entries that cover loyalty rewards programs

These blogs are often the quickest way to track the latest customer loyalty programs news and trends. Many blogs offer RSS feeds or email notification so you can quickly know what's happening in the industry.
Try: The Aquent Talent Blog has blog discussions on customer loyalty and rewards. Dave Taylor’s Intuitive Systems website has several blog entries on customer loyalty rewards programs and their implications for business.

 

• Make full use of the services offered by customer loyalty rewards. As the competition increases between loyalty card program vendors, you are sure to see these companies attract your business with special offers.

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