Customized Calendars Key Terms

Learn terms for customized calendars and choose a promotional product for your business

Customized Calendars are a positive marketing tool for many businesses. Customized business calendars can be printed using graphic design, business logos and photos of company employees, and are a popular form of advertising. Promotional calendars may also include discounts or coupons. In addition, they are low cost, great for building brand recognition, and offer a full year of ad exposure.

 

Customized calendars and promotional calendars

Customized calendars are tailored to promote a particular type of business. They can be used for advertising, promotional needs, or as a tool to connect with clients.
Try: ChristiaNet provides information and ideas for creating customized calendars. Promoz.com gives presentation tips for promotional calendars and advice on how to use them as promotional items.

Desk, wall, pocket or engagement calendars

There are many calendar styles that can be customized as promotional calendars. Wall calendars tend to be the most popular. Business clients, however, might appreciate a desk or pocket calendar. As a general rule of thumb, you should purchase the nicest style you can afford since customers are more likely to use a quality promotional item.
Try: Calendars.com sells wall, desk and engagement calendars.

Promotional campaign

A promotional campaign is a series of advertisements and marketing strategies that are set to run for a specific amount of time. A promotional campaign can be combined with promotional calendars, as businesses can set up promotions month by month.
Try: Flying Solo gives advice on how to start and run a successful promotional campaign.

Advertising layout

Advertising layout refers to the communication of a concept or idea through visual elements such as headlines, illustration, words, phrases and images. Some promotional calendar services can keep an advertising layout on file to use year after year.
Try: Calendars Now answers frequently asked questions about customized calendars and advertising layout.

Promo screen calendars

A promo screen calendar markets a business by promoting a company's website and logo with a calendar program using a customer's desktop wallpaper. The software can change the calendar each month giving exposure to the business all year.
Try: Screen Calendar describes a promo screen calendar, its promotional benefits, how it is used and how to customize the desktop calendar.

Photo calendar

For marketers who want the maximum amount of creative control, there is the photo calendar. These products take photos supplied by the client and compile them into a glossy calendar.
Try: DigiLabs puts together photo calendars.

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