Offering Dermatology Services

Enhance your medical practice by adding dermatology services

Many patients desire cosmetic dermatology, but don’t want to find a dermatologist. They wish their trusted primary medical providers were also skin doctors or dermatologists: You can fulfill your patients’ needs and increase your profit by offering basic dermatology services that are in high demand.

Patients want laser dermatology for hair removal, skin resurfacing and vein therapy; Botox injections, injectable facial fillers and chemical peels are also popular. Consider the following before adding these and other dermatology services:

1. Assess which dermatology services will be successful.

2. Determine what advanced dermatology training you will need.

3. Budget the needed dermatology resources, including equipment and supplies.

4. Evaluate promotional dermatologist information.

 

Analyze the cosmetic dermatology market

Before investing in expensive equipment, objectively analyze the projected income base and competition from dermatologists and other practitioners for the services you intend to provide.
Try: Shaw Marketing Partners has a proven record in cost benefit projections for many industries including medicine. Patients Unlimited Marketing Consultants specializes in practice assessment for cosmetic dermatology specialists.

Get the advanced dermatology training you need

These organizations provide hands-on training in use of equipment for cosmetic dermatology and health dermatology.
Try: The American Society for Laser Medicine and Surgery offers instruction in the use of lasers in health care. The Skin Disease Education Foundation offers seminars in cosmetic dermatology including live demonstrations using state of the art technology.

Purchase dermatology resources including equipment and supplies

These companies provide quality products at competitive prices. Depending on the services you provide, you made need lasers, exam tables, lights, instruments, and pharmaceutical injectables.
Try: Cosmetic-Lasers.com specializes in refurbished and pre-owned medical lasers. Telluride has a full line of dermatology equipment and supplies and an online catalog. Medical Device Source offers a wide selection of wholesale cosmetic products including botulinum toxins, injectable dermal filters and topical retinoids.

Provide information on dermatology to your patients

Help your patients visualize the possibilities: Promote your dermatology services in your waiting room through video displays of before and after photos. Have a generous supply of educational pamphlets on hand for patients to take home.
Try: Profect Medical Technologies sells an easy to use photography and software system for storing and exhibiting before-and-after photos of patients. Contact the American Academy of Dermatology for a full line of patient education pamphlets.

 

• Check with major insurance carriers to determine which dermatology services are covered by their plans. This information is useful in promoting services to patients.
• Have prices and payment plans available alongside educational pamphlets.
• Offer dermatology consultations at no charge. Patients will feel at ease and schedule subsequent procedures.
• Model the services you offer. You can be your own best advertisement. This shows patients you have confidence in your dermatology procedures.

Copyright © 2011 Business.com, Inc. All Rights Reserved.

---