Digital Business Cards Basics

Excellent ways to promote your business using digital business cards

In today's competitive markets, digital business cards are an excellent marketing tool to promote your business. Knowing what to include on your digital business card is the key to attracting potential clients.

If your business is technology based, chances are your clients are computer savvy and would appreciate well-designed DVD business cards or custom-shaped CD business cards. An interactive business card could revolutionize your business.

If your clients are average computer users, the digital business card can still be beneficial. A simple link to your email address would give your clients instant access to you with a click of a mouse.

With options such as video, animation and direct links to your website and email, it's easy to get carried away. Keep the following points in mind when designing your digital business card:

1. Who are you marketing to and how will they benefit from the information you put on your digital business card. What capabilities they have regarding digital access.

2. Would a standard sized CD or a mini CD business card be more practical for your clients?

3. Decide to go with professional makers of digital business cards or a "do it yourself" approach.

Hire a professional digital business card designer

There are many digital business card designers on the market. Many can incorporate your business look and logo on the disc itself as well as incorporate content to fit your needs.

Produce your own custom digital business cards

Find a digital business cards guide. Creating anything from a simple digital business card to high volume, interactive business cards is not such an ambitious undertaking. In-fact, with the advancement in desktop publishing, it can be a real money saver while keeping your creativity under your own control.

Use the technology of digital business cards to promote your business

Utilize the many multi-media tools available for your digital business cards. Whether it be a short video presentation, animation with music, a dancing logo or a simple email link -- use the technology to work for you.

• First impressions are lasting ones, so think about how you want to package your digital business card. Disc sizes and sleeve packaging can be as important as the information inside. Remember, from packaging to content, the digital business card is representing your company in today's newest technological showcase.

Copyright © 2013 Business.com, Inc. All Rights Reserved.

---