Guide to Digital Signs

While neon electronic signs are visible night and day, digital video broadcasting to internet protocol (DVB-IP) for electronic signs offers your digital advertising something a whole lot better - absolute power over the creation of your digital sign, messages and video for digital advertising.

DVB-IP is your choice for digital signs, especially if your business wants superb management potential for its digital advertising display. Best of all, DVB-IP means that your digital signage can be done remotely! Manage, monitor, customize and update your digital signage with presentations, videos, text and advertisements from any computer – any time, any place. When buying DVB-IP:

1. Consider your budget for digital signage.

2. Shop the competition.

3. Ask for a trial period to test their digital advertising technology. Make sure you’re using the product you want for your business.

Action Steps
The best contacts and resources to help you get it done

Explore different providers of DVB-IP and digital signage

Each provider of digital signage is different, so determine your needs before you start looking. For example, if your business is a retailer, and you want to keep customers in the store longer, you might consider an interactive touch-screen kiosk in your store. By having an interactive touch-screen, you engage the customer's interests and create for them a superior shopping experience!

I recommend: UCView boasts their product takes only 15 minutes to set up. Rise Vision, Inc., publisher of "Rise Display Network(rDNA)", provides a tutorial demo online of their product in action if you wish to compare their product’s ease-of-use with UCView. Rise Display Network (rDNA) is a complete LCD digital signage software, totally customized by the user, accessible from any computer, any internet connection. Although Rise Vision has been in business only 15 years, their product is a prodigy in the world of digital signs. To use the rDNA appliance, you need a Microsoft Windows XP Professional SP2. Vista is currently not supported. To see more details on the minimum requirements visit the company's system requirements page.

Educate the world about your business through digital sign management

Educate the world about your business, advertise your product, and train your employees.

I recommend: Check out ADFLOW Networks on the web before you buy from another vendor. This company is right on target when it comes to strategic advertising. Tour their website, then call and ask for consulting. Compare their professionalism with other vendors.

Explore what LED and kiosk providers have to offer

If you're looking for a permanent LED message display or video board, look for companies with a good reputation. eSign and Netkey Webpavement, are both great providers of LED and kiosk solutions.

I recommend: Visit eSign's website and download their brochure. When you visit their site you will have to select either outdoor digital signs or indoor digital signs from their menu, then browse through their technical specifications (specs), and then download the brochure. Read it over and decide for yourself if this is the company that should provide for your signage campaign. Also visit Netkey Webpavement's website. Try their 30-day evaluation period to test their signage product and services.

Tips & Tactics
Helpful advice for making the most of this Guide

• Explore the concept of strategic advertising. It can improve the results you get from your digital business signs or digital LED sign.

The official source of Digital Signs is the Digital Signs page at Business.com