Digital Signs Key Terms

Master digital signs key terms and light up your marketing message

If you want to display your marketing message to a wide audience, but don’t want the low-tech and static medium of traditional billboards, digital signs might be right for you. Digital signage can allow you to change your marketing message often. Learning digital signs key terms helps you understand the types of digital sign solutions available to you.

 

Digital signage

Digital signs make use of displays that allow you to include a moving marketing message that can be changed regularly. Digital signage is an umbrella term for many types of digital signs offering this advantage. Today, digital signage is rapidly increasing in popularity as an advertising medium.
Try: WiseGEEK has a useful explanation of digital signage, including an explanation of the types of signs available.

Liquid crystal display (LCD) signs

Liquid crystal display (LCD) signs are flat panel displays that use liquid crystal-filled pixels in front of a source of light. These signs can be quite portable and use little energy. A single LCD panel can be used to create small signs or several panels can be combined to create larger signs and displays.
Try: Entech Signs has a detailed, illustrated definition of what LCD digital signs are and how they work.

Light emitting diode (LED) signs

Light emitting diode (LED) signs use semiconducting material to create images when light is passed through the material.
Try: Supersign has a detailed explanation of LED signs and displays, including information about the advantages of such signs.

Electronic billboards

Electronic billboards are used like a traditional painted billboard but they have a large digital display that can show multiple or moving images.
Try: ConnectedSign has a comprehensive definition of electronic billboards.

Scrolling message signs

Scrolling message signs are typically LED signs that offer a moving text message. Since the letters on the sign move, advertisers can display a longer message in a small space. This sort of digital sign is best for text ads and marketing messages.
Try: Led-display-signs.com has a comprehensive definition of scrolling message signs.

Organic light emitting diode (OLED) displays

Organic light emitting diode (OLED) displays or signs are made of organic molecules, contained in thin films that create light when electricity is applied. OLED displays are increasingly used for digital signs because this technology allows for high definition images.
Try: HowStuffWorks has a detailed, illustrated definition of OLED displays.

Copyright © 2011 Business.com, Inc. All Rights Reserved.

---