Direct Marketing

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  1. Direct Mail Marketing


    Get first-class results from your direct mail campaign
    By Maggie Rauch

  2. Postcard Marketing


    For small business, postcards are the prince of low-tech marketing
    By Daniel Kehrer, Editor, Business.com & Work.com

  3. Using and Making Infomercials


    Tell your product's story in order to turn more prospects into customers
    By Matt Alderton, Writer, Editor and Media Consultant, Logolepsy Custom Content and Communications

  4. Creating a Customer Database


    Stay organized and increase efficiency with a customer database
    By Jenni Simcoe, Writer

  5. How to Prepare Direct Mail for a Postage Discount


    Save money on your next direct mail campaign.
    By Jon Miles, Business Development Manager, Exact Wave

  6. the 2007 Postage Rate Changes


    New US postal rates effective May 14 create opportunities for business mailers
    By Daniel Kehrer, Editor, Business.com & Work.com

  7. Address Verification Software


    Increase mailing accuracy with address verification software systems
    By Heather Topham Wood, Freelance Writer

  8. Direct Marketing Consultants


    Work with a direct marketing consulting company to increase profits and brand recognition
    By Nate Waymire, Freelance Writer

  9. Email Marketing 101


    How to get started *right* in email marketing
    By Ben Chestnut, Partner, The Rocket Science Group

  10. Finding a Direct Marketing Mailing List


    The right direct mailing list can target your most profitable customers.
    By Chris Caggiano

  11. Finding Email Marketing Lists


    Your email marketing efforts are only as good as the names on your list
    By Jennifer Mattern, Freelance Writer / Editor / PR Firm Owner, J.H. Mattern Communications

  12. Guerilla Marketing


    How to use experimental advertising to promote your business
    By Shannon Ambroson, Writer

  13. Marketing by Email


    Get wired for more sales with email marketing tactics
    By Jennifer Mattern, Freelance Writer / Editor / PR Firm Owner, J.H. Mattern Communications

  14. Multi-Level Marketing


    Do your homework before jumping into multi-level marketing
    By Judy Artunian, Freelance Writer

  15. Producing Your Own Electronic Newsletter


    Relevance and trust are keys to getting your message through
    By Lou Bortone, Creative Director, Granite Planet Productions

  16. Selling Your Products Through Catalogs


    Mail order firms look for the unique, the photogenic and the easily shippable
    By Matt Alderton, Writer, Editor and Media Consultant, Logolepsy Custom Content and Communications

  17. Telemarketing Lists


    Pump up your call center sales with qualified telemarketing lists
    By Greg Brown

  18. Effective Direct Mail Marketing


    Get the maximum impact from direct mailings
    By Jeanni Brosius, CEO, Brosius Young Communications

  19. Targeting Consumers With The RIGHT Residential Mailing List


    Here's a Guide That Reveals How To Choose The Residential Mailing List That Fits The Best
    By Kyle Dietrich, President, DietrichDirect, LLC

  20. Direct Mail Postcard:


    Turning Potential Clients into Purchasing Clients
    By Carla San Gaspar, Web Marketing, U-Printing

  21. Mailing List Software


    Done right, direct mail still delivers a big bang for your buck
    By Ned Averill-Snell

  22. Selling by Mail Order


    Increase profits with a focus on list management and order fulfillment
    By Amy Gesenhues, Director of Marketing, Autodemo LLC

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