Display Cases Basics

Use retail display cases to highlight your products and partition your sales floor

You can walk into any retail store and find at least one display case on the floor. Display cases, display stands, and other product display items are used in stores everywhere to emphasize a particular product, keep a product secure, or to make the product more accessible to consumers. There are many things to consider when you need to choose display cases for your retail space, and you'll have many decisions to make.

The first thing to decide is the size of the display case you need. The size should be based on two factors: the size of your retail space, and the size of the items you want to include in the case. Here are some other things to consider when choosing a display case for your store:

1. How well it flows with the walking space for consumers.

2. Whether you need use a display case to partition an area.

3. How many display cases belong in the same area.

 

Choose retail display cases that partition your sales floor

Display cases are often used to partition customers away from employee areas, such as near the cash register, around employee-only rooms, and between store sections. You can find many models of display cases that will highlight your merchandise and function as counter space near cash registers and check-out areas.
Try: Large display cases, such as those from Barr Display and Display Case Company, double as a partition between the customer and the register.

Use open product display cases to promote impulse buys

In any given retail space, display racks near the cash register will get the most attention. While your customers wait in line to purchase a product, their eyes immediately see an open product display rack where they can reach out and grab the merchandise. This results in shoppers making impulse buys before it's their turn to check out.
Try: Countertop displays from Display Case Showcase are perfect for attracting those who cannot resist impulse buys. Achieve Display has many models of open display racks for a variety of products, including cell phones, jewelry, and CDs.

Purchase custom built display cases

In order to give your retail space a unique feel, or fit an unusual space, purchase custom built display cases. The cases can be built to match your color scheme, a custom shape or built special for specific items that need to be encased in your store.
Try: You can find many options for custom built retail displays from Ivar's and Gabriel Logan.

 

• When purchasing display cases, make sure the quality of the display matches the quality of your product. Inexpensive items should be in easy reach, perhaps on a plastic rack, to promote impulse buys. Likewise, expensive items belong in a classy display case. This signals to customers that the product is worth the price.

Copyright © 2011 Business.com, Inc. All Rights Reserved.

---