Domain Name Appraisal Services Basics

Domain name appraisal services can benefit your business in many ways

Domain appraisal can serve many purposes that aid your business. Domain name valuation is important when buying domains, so you can ensure that you are not overpaying. Likewise, knowing your domain name value when you are selling your domain, ensures that you receive payment for its total worth. Less known reasons for domain appraisals are for tax purposes, as substantial benefits are given to those donating domain names, and for asset evaluation of a company.

When you look into domain appraisal services, you may be at first confused at how providers seemingly advertise the same services, but some domain appraisers will appraise domains for free, while others charge a significant amount of money. Most free domain appraisal services use automated software to generate a rough idea of what you're domain is worth. Fee-based services provide more accurate appraisals. Each type has its place, but regardless here are some domain name appraisal services basics to keep in mind:

1. For the most leverage when selling a domain, use a certified appraiser.

2. Use domain appraisal services that evaluates domains on multiple factors.

3. Investigate the history and accuracy of an appraiser to make sure they're a credible company.

Consider free domain name appraisal if it suits your business' needs

If you're just considering selling or buying a domain and only want a rough idea of the domain's value to help you decide whether or not to buy or sell, then a free domain appraisal is all you should need. However, remember that you will only be getting a rough estimate, so if you decide to move forward you may consider a fee based appraisal service to get a more accurate number.

Consider fee-based domain appraisal services for more accurate results

If your business is selling, buying, donating or evaluating its assets and this includes domain names, you'll want an accurate estimate of its worth. This way you can ensure you're not overpaying or losing out on your company's domain names.

Choose domain appraisers that offer a certification for the highest degree of accuracy

Although domain appraisers do not have industry standards for domain valuation certifications, a certification has benefits. For one certification usually entails a higher degree of accuracy and if you're selling your domain it can give reassurance to potential buyers. However, appraisers that offer certification usually charge more.

• If you have a domain name evaluation and the estimate is not what you expected and you decide not to sell, be sure to retry in a year. Internet markets and niches are always shifting, so what you own now could be worth something more later.

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